Schwinn 1964 Advertisement — Bikes for Christmas: Varsity 10 Speed

[A color illustration of a red Schwinn Varsity bicycle at center with black callout labels, Santa Claus lifting a boy inside a holly wreath at the upper right, three geared bicycles at the left, a catalog cover, and three more bicycles along the bottom beside a coupon.]
CHOOSE YOUR SPEED! WORLD FAMOUS SCHWINN HAS THEM ALL!
Schwinn
THE BEST GIFT FOR A MERRY CHRISTMAS!
BIKES for Christmas
VARSITY 10 SPEED
Schwinn CONTINENTAL SPORTS
2 front sprockets, 5 rear sprockets. High speed road racing equipment throughout
$79.95*
10 SPEEDS
Schwinn COLLEGIATE
Low priced 5-speed model. Tourist style handlebars, two tone saddle, Schwinn tubular rims, Sprint derailleur, 43 to 85 gear.
$56.95*
5 SPEEDS
Schwinn RACER
Popular price and outstanding Schwinn quality . . . lightweight styling. 3-speed gears, choice of colors. Hand brakes.
$54.95*
3 SPEEDS
Schwinn 27 inch tubular rims and nylon cord tires.
Front and rear hand brakes.
Leather racing saddle.
10-speed Sprint derailleur, 38 to 96 gear.
2 front sprockets 5 rear sprockets.
Welded-on brake and derailleur fittings.
Flamboyant colors: radiant lime, red, coppertone, sky blue.
Racing style lightweight pedals.
Special Schwinn lightweight design that has made sport cycling a new and thrilling sport for everyone! On the Varsity, you get fast starts, breeze along the straightway, enjoy the thrill of 10-speed gears . . . there’s no excitement that matches it!
$66.95* EASY TERMS
INSIST ON Schwinn
Every Schwinn-built bicycle proudly bears the Schwinn name. We make no other brands. Accept no substitute.
SCHWINN CATALOG! SEND 10¢ FOR YOUR COPY!
Get your copy of the 20 page Schwinn catalog. Full description, color pictures, riding tips, gear information. Send 10c for your copy.
TANDEMS! STING RAYS! ECONOMY MODELS!
*SUGGESTED PRICE, SLIGHTLY HIGHER WEST AND SOUTH
ARNOLD, SCHWINN & COMPANY
1716 N. Kildare Ave., Chicago 39, Illinois
NAME
ADDRESS
CITY | ZONE | STATE
Schwinn TWINN
Here’s fun for everyone . . . mother and dad too. A Schwinn tandem . . . extra strong frame, rear coaster and front hand brake.
$99.50*
Schwinn STING RAY.
The bike that has swept the country. Unbelievably easy to ride . . . instant response . . . scoots like a rabbit. Solo-polo saddle, Sting-Ray handlebars.
$49.95*
Schwinn TYPHOON
Low-priced, genuine Schwinn quality throughout. Middleweight design. Nylon cord tires. American made coaster brake. 4-coat finish.
$39.95*
. . . AND OVER 50 OTHER SCHWINN BIKES TO CHOOSE FROM!