Rustines 1951 Advertisement — Rustines since 1903: siamese patches, Dissolutine solution, valve inserts, brake shoes and luggage straps, with a free-sample coupon

— Page 1 —
depuis 1903…
les
RUSTINES
Fabriquent :

RUSTINES SIAMOISES
Les propriétés collantes des ” RUSTINES ” permettent de poser celles-ci même sans dissolution. Posées avec la DISSOLUTINE elles sont pratiquement indécollables et se vulcanisent au roulement.

DISSOLUTINE
(DISSOLUTION SURACTIVÉE RUSTINES)
Puissante, adhésive, la DISSOLUTINE est une dissolution concentrée nettement supérieure aux produits similaires.

EMPIÈCEMENTS DE VALVE
Insertion toile, couche collante RUSTINES.
Résultats incomparables.

PATINS DE FREINS
Qualité de caoutchouc supérieure, d’une résistance éprouvée.
Ces patins sont livrés en noir, en rose et en blanc.

ATTACHES PORTE-BAGAGES
Mode de fixation élastique pour bagages de toutes sortes. D’une souplesse et d’une résistance éprouvées, ces attaches sont pratiquement inusables.

MAIS, EXIGEZ LES VRAIES ” RUSTINES ”
CELLES QUI PORTENT LA MARQUE

BON A
DÉCOUPER
ET A RETOURNER
A RUSTINES
POUR OBTENIR
UN ÉCHANTILLON
GRATUIT, NOTICE
ET TARIF
Article ……….
NOM ……….
Adresse ……….

RUSTINES
AUTO MOTO VÉLO
Société RUSTINES, 17, rue Castérès, CLICHY (Seine)

[A full-page advertisement in black and white with no outer frame, set in two columns: pictures at the left and text at the right. At the top left a cyclist drawn in line engraving with fine hatching, seen from the front in a short-sleeved shirt with both hands on the handlebars, sits above a thick black arc that curves over the page like a tire; a tire and two repair patches shaped like long strips are drawn at the top right of the arc, one with a valve stem. The words “depuis 1903…” run in heavy slanted lowercase and numerals inside the arc, ending in an arrow head at the right, with the small word “les” below it. A black ribbon bearing the name RUSTINES in large white heavy capitals is wrapped around a circle at the upper right; “Fabriquent :” follows in widely spaced heavy lowercase. Down the left side, drawn in engraving with hatching and halftone shading, are a flat metal box of patches marked RUSTINES, a tube of cement with the word DISSOLUTINE and DISSOLUTION on its side, a round patch with a gridded center, a rolled brake shoe with a brush and two elastic luggage straps with hooks; parts of the box labels are cut off by the tube and cannot be read. A tilted coupon with a black head, framed in a heavy line, carries the cut-out invitation and three dotted lines for article, name and address; the figures 884 appear in small type at its top left. The right column gives each product’s name in bold spaced sans-serif capitals above a short paragraph in a light sans-serif with some words in capitals. A warning in heavy slab capitals closes the column. At the foot a large black ribbon with RUSTINES in white capitals wraps a circle bearing the words AUTO, MOTO and VÉLO in light capitals, and the company address runs beneath in bold type. The name M. GAUBERTI appears in small capitals running up the page at the left edge, beside the coupon, as a signature.]

[This advertisement shares page 16 of L’Officiel du cycle with an advertisement for Chapuis Frères.]