Rivory 1955 Advertisement — Braids and Elastic Cords, Including Cords for Bicycle Skirt Guards

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Ets J.-B. RIVORY
R. du Pilat, SAINT-CHAMOND
(Loire)
Tél. : 233 et 522

Manufacture de tresses, tissus,
cordons élastiques en tous genres

SPÉCIALITÉS : Tresses
pour lunettes automobile et
soudure.
Cordons pour sandows.
Sandows montés.
Sandows pour voitures
d’enfants.
Cordons pour filets bicy-
clettes.

[A small ruled advertisement in black on cream, text only, with no drawing. The firm’s name stands at the head in a large light sans-serif, followed by the street and town in bold sans-serif, the town in capitals and the telephone numbers ranged right. Two lines describing the manufacture are set in a light sans-serif, and the list of specialties follows in a bold extended sans-serif, “SPÉCIALITÉS :” in capitals and the remaining lines centered. No signature or agency mark appears.]

[This advertisement shares page 80 of L’Officiel du cycle with advertisements for Marcel Guillen and Choillot, each held here as its own record, and others for the Couteau-Clé Multiple pocket tool, the Monoto microcar, Eskimo gloves, Marchand frame repairs, Grazzini suspension, sewing-machine parts, the Syndicat Général’s call for members, Rod 88 goggles and Varay et Magnenant bearings.]