Rivory 1954 Advertisement — Braids and Elastic Cords, Including Cords for Bicycle Nets

— Page 1 —
Ets J.-B. RIVORY
R. du Pilat, SAINT-CHAMOND
(Loire)
Tél. : 233 et 522

Manufacture de tresses, tissus,
cordons élastiques en tous genres

SPÉCIALITÉS : Tresses
pour lunettes automobile et
soudure.
Cordons pour sandows.
Sandows montés.
Sandows pour voitures
d’enfants.
Cordons pour filets bicy-
clettes.

[A small ruled advertisement in black and white, set in type only with no illustration. The firm’s name heads the panel in a large light sans serif, with the Saint-Chamond address in bold sans serif and the telephone numbers ranged right. Two lines in a plain sans serif describe the manufacture, and the specialties follow in a heavy extended sans serif, the first line opening with “SPÉCIALITÉS :” in capitals and the rest centered. No signature appears. The letters “TÉ” in “SPÉCIALITÉS” are broken in the print but read.]

[This advertisement shares page 126 of L’Officiel du cycle with advertisements for Reydel and Mulin, each held here as its own record, and others for Brown dual seats, the Elka cable pliers, R.G. reboring hones and Ferrand gloves and clothing.]