Rigid 1951 Advertisement — The Rigid Cast-Aluminum Chain Guard

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Carter RIGID

Aluminium moulé

Éts P. JOURLAIT
19, Rue de la Justice, Paris (20e) – MEN 13-17

HALL du CYCLE — STAND 147

[A ruled advertisement in black and white with a heavy drop-shadow rule along its right side and foot. Under the heading, “Carter” in bold italic and “RIGID” in heavy capitals, three halftone pictures of cast-aluminum chainguards are stacked diagonally from upper right to lower left, each a long curved blade: the top two pierced with slotted openwork around a small round emblem, the lowest with ribbed panels and no openwork. The material line in italic sits at the lower left, above the firm’s name in large heavy capitals, the address in condensed type, a short rule and the Salon line. No signature or agency mark. Text from the reverse of the leaf shows through faintly.]

[This advertisement shares page 104 of L’Officiel du cycle with advertisements for Niflex, Desoubry & You and Chazal-Rouchouse, each held here as its own record.]