Les carters Jourlait — L’Officiel du cycle, 19 September 1953, Rigid Aluminum Chain Cases

From L’Officiel du cycle, du motocycle et du camping, 19 September 1953, N° 39, the paper’s Salon number du Cycle at the Porte de Versailles, page 77: ‘Les carters Jourlait’: Rigid chain guards in molded material that give the bicycle a finish; used by many vélocistes-assemblers. The title, headings, captions and lists are transcribed as printed; the text is summarized in Ebykr’s words, and the page images carry it in full.

— Page 1 —
Les carters JOURLAIT

[Ebykr summary; the article’s text is not reproduced. The notice says that the Rigid chain cases, made of cast aluminum by the Établissements P. Jourlait, enjoy a wide and solid reputation. Made of quality material and in very happy designs, they give the bicycle a stamp of elegance and a characteristic finish. Numerous assembler-dealers (vélocistes-monteurs) equip their bicycles with them to advantage.]

[A firm notice in the magazine’s own column, text only. A short bold sans-serif heading aligned at the right, with the firm name in wider capitals, stands over three paragraphs set in italic serif type, the maker’s name in roman and small capitals and the product name Rigid in roman. No drawing, photograph, signature or agency mark appears, and no text from the reverse of the leaf shows through.]