Reydel November 1952 Advertisement — The supple saddle with Sandow suspension, so comfortable, with two women riding uphill

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LA SELLE SOUPLE
REYDEL
à „suspension SANDOW
…si confortable

[A tall narrow ruled advertisement in black and white, framed by a thin single-line rule. Two line drawings of women riding light machines frame the text. At the top a young woman in a striped short-sleeved top and trousers, her dark hair tied back, is seen from behind and looks over her shoulder while she pedals uphill on a small-wheeled bicycle with a rear rack, a front lamp and a small bulge at the bottom bracket; a single ground line slopes beneath the wheels. At the foot a smiling woman with a pinned-up hairstyle, in a sleeveless patterned top and a flowered skirt, rides a similar machine uphill with both hands on the bars, and the ground line again slopes beneath it. Between the drawings “LA SELLE SOUPLE” is set in bold sans-serif capitals above “REYDEL” in very large heavy condensed capitals that run the width of the panel, then “à suspension SANDOW” and “…si confortable” in condensed sans-serif, the last line pushed to the right. A tiny illegible scrawl, apparently an artist’s signature, sits on the ground line beneath the rear wheel of the lower drawing. No address or other firm name appears.]

[This advertisement shares page 78 of L’Officiel du cycle with advertisements for Brasobloc and Simplex, each held here as its own record, and others for Sablé and Fostier.]