PWB 1951 Advertisement — PWB ball races with PWB precision balls for headset, bottom bracket and hubs, a perfect roll with no lost balls, a bearing ring photographed

— Page 1 —
Seules…….

LES BAGUES A BILLES “PWB”
montées avec
LES BILLES PRÉCISION “PWB”
… assurent
un roulement parfait
ÉCONOMIE DE TEMPS
PERTES DE BILLES ÉVITÉES
Pour Direction, Pédalier, Moyeux

Concessionnaire exclusif
A. HEROLD Père
A VILLEMOMBLE (Seine)

PWB

[A ruled advertisement panel in black and white, wider than tall, inside a heavy black L-shaped frame with a break at the upper left where the word “Seules” and a row of black dashes run into the top bar. “Seules” is set in a bold script. At the left a halftone illustration fills most of the height: a ring of ball bearings, ten dark spheres set in a segmented cage around a hexagonal opening, drawn in deep shadow with a light gray rim, and the letters “PWB” in thin tall capitals inside the hexagon. At the right the text runs in several faces: two heavy condensed capital headlines each ending in the brand name in quotation marks, bold italic lines, light roman capitals, a bold line naming three parts of a cycle, and a small black bullet over the agent’s line in bold type. The concessionaire’s name stands in large roman capitals with “Père” in mixed case, and the place name sits below. The agent’s name and the Villemomble address sit at the lower right. No artist signature is visible.]

[This advertisement shares page 30 of L’Officiel du cycle with advertisements for Marvel, CAMCL, Sonnclair, Gourgaud, Durifort and Montcoudiol, each held here as its own record, and one for C.P.D.M..]