Peugeot May 1954 Advertisement — A Peugeot dealer never lets a customer escape: rustless bicycles, Bima motor bicycles, vélomoteurs, motorcycles, a three-wheeler and a scooter

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UN AGENT
Peugeot
ne laisse jamais
échapper un client…

Car il peut lui offrir :

— UNE GAMME TRÈS ÉTENDUE DE MODÈLES
— DES PRIX DANS CHAQUE SÉRIE
— ET LA FAMEUSE QUALITÉ PEUGEOT

• TOUTE UNE GAMME
DE VÉLOS
INOXYDABLES.

• 3 MODÈLES DE
BICYCLETTES A
MOTEUR “BIMA”.

• DES VÉLOMOTEURS
125 CM³ A 3 ET 4
VITESSES.

• 3 MODÈLES DE MOTO-
CYCLETTES 175 CM³

• BIENTOT UNE 250 CM³
BICYLINDRE.

• UN TRIMOTEUR
125 CM³ – 150 KGS
DE CHARGE UTILE

• UN SCOOTER
BIPLACE.

Parmi tous ces modèles, il trouvera toujours
la machine dont il a besoin, au prix qu’il désire.

Peugeot

SOCIÉTÉ CYCLES PEUGEOT, Beaulieu-Valentigney (Doubs)

[A full-page advertisement in black ink on cream stock, built from a cartoon head and a ruled photographic panel. Across the top, a loose line drawing with gray wash shows a smiling customer in a double-breasted overcoat and a soft hat, touching the brim with one hand and gripping the handlebar of a motorcycle with the other, while a salesman in a shop coat with a lion-shield badge on the breast pocket leans out of a doorway and points with his whole arm toward the machines. A small bicycle with a rear-wheel motor is sketched at the left, and the word Peugeot appears twice in reversed lettering on the shop window, once with the lion shield, as seen from inside the shop. Under the cartoon a slanting panel set in a coarse halftone dot screen carries UN AGENT in capitals and Peugeot in a heavy script, joined to a dark panel with the slogan in light lettering. Below, the three selling points are set in spaced bold capitals with dashes. A rectangle ruled in black holds six halftone photographs in a grid of two across and three down: a man’s drop-handlebar road bicycle with racks and mudguards, a motor-assisted bicycle with a tank along the frame, two motorcycles with tanks and rear suspension, a three-wheeled delivery machine with a boxed load carrier, and a scooter with a front apron. Beside the photographs a column of bullet points in heavy capitals is separated from them by a dotted lozenge band. Beneath the photographs two lines of lowercase text run across the panel. A slanting white plate at the foot carries the Peugeot name in black script, set against a dotted band that holds the company line in a white label; a small boxed monogram resembling SB sits at the lower right. No artist signature is legible on the cartoon. No text from the reverse of the leaf shows through.]