Peugeot November 1952 Advertisement — The new bicycle series with total rust-proofing: PX.40 Inox Luxe and PHX.60 Inox Haut Luxe

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Peugeot

VOUS PRÉSENTE
SES NOUVELLES SÉRIES DE BICYCLETTES *
“INOXYDABILITÉ TOTALE”

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* Ces bicyclettes
sont garanties
2 ans contre toute
oxydation

1. Modèle PX.40 “INOX” LUXE
2. Modèle PHX.60 “INOX” Ht LUXE

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CYCLES
Peugeot
BEAULIEU-VALENTIGNEY

[A full-page advertisement printed in green and black on a light ground, with a photograph of a bicycle in each of two frames. A green band spans the top of the page with its lower edge curving in a shallow wave, and the name “Peugeot” fills it in very large reversed cream script capitals and lowercase with a looped, ornamental first letter. Beneath it “VOUS PRÉSENTE” is set in light spaced sans-serif capitals, followed by “SES NOUVELLES SÉRIES DE BICYCLETTES” in heavy black sans-serif capitals with a green asterisk at its end, and a black slanted bar below carries “INOXYDABILITÉ TOTALE” in reversed white capitals between quotation marks. A thin green line loops from the upper right across the heading, down the left side and across the page toward the lower right. At the left of the middle band a framed halftone photograph, marked with a white numeral 1 at its upper right, shows a roadster-type bicycle in left-facing three-quarter view with a leather saddle, a rear rack, full mudguards, a chain case and a headlamp. At the right a second green asterisk introduces the guarantee in spaced bold black lower-case lettering in four lines, and two smaller caption lines name the models. A second framed halftone photograph at the lower right, marked with a white numeral 2, shows a lightweight bicycle with drop handlebars, a leather saddle, mudguards, a front carrier rack and a derailleur gear on the rear wheel, in the same three-quarter view. At the lower left a green rounded wedge carries “CYCLES” in reversed cream capitals, the name “Peugeot” again in large black script and “BEAULIEU-VALENTIGNEY” in small spaced reversed capitals. A small rounded-square monogram sits at the extreme lower left edge of the page. No artist’s signature is visible, and no text from the reverse of the leaf shows through.]