Perry 1951 Advertisement — The Deux Étoiles Coaster-Brake Hub

— Page 1 —
Voici enfin l’inégalable…
MOYEU A ROUE LIBRE ET A FREIN

PERRY
Deux Etoiles
QUI COMPORTE TOUS LES
DERNIERS PERFECTIONNEMENTS
DE LA TECHNIQUE MODERNE

FABRIQUÉ
ET
GARANTI
PAR
PERRY CHAIN
Co. Ltd
ANGLETERRE

EN VENTE EN FRANCE
CHEZ
TOUS LES CONSTRUCTEURS
ET GROSSISTES

DISTRIBUTION EXCLUSIVE POUR LA FRANCE ET L’UNION FRANÇAISE :
Sté AFCO, 5 à 11, Av. F.-COPPÉE, VILLEMOMBLE (Seine)
TÉL. NOR. 73-54 + TÉLÉGR. ARGOFIS-PARIS
DOCUMENTATION GRATUITE SUR DEMANDE

SALON DU CYCLE — STAND 282 — PORTE DE VERSAILLES

[A full-page advertisement in black on cream. The headline runs across the top in black script over condensed sans-serif capitals. Below it, a large halftone photograph shows the Perry Two Star coaster-brake hub in front of its open carton: the chromed hub shell with its two rows of spoke holes, the sprocket, the axle nut and the brake arm (stamped “PERRY” and “ENGLAND” with stars) lying across the box. The carton is lettered “the NEW PERRY”, “TWO STAR” with two stars, “HUB BRAKE (COASTER)” with a drawing of a hub, “British Made” and “PERRY CHAIN CO. LTD. TYSELEY, BIRMINGHAM, ENGLAND” on its lid, and “PERRY … HUB BRAKE (COASTER)”, “FINISH HOLES GAUGE” and the Perry “P” shield trademark on its sides. At the lower left, “PERRY” in very large condensed black capitals, two outline stars beside “Deux Etoiles” in black script and the claim in bold sans-serif capitals. At the right, a ruled box holds a small halftone photograph of a man in a suit riding a bicycle beside the maker’s line, with a second ruled panel below on its sale in France. At the foot, a small drawing of a Perry carton showing the “PERRY” trademark and “OF CHAIN FAME” sits beside a round-cornered ruled panel with the French distributor’s address, and the Salon line closes the page. Heavy show-through of a two-column text page, with a drawing, from the other side of the leaf is visible in reverse over the whole ground; it is not part of this advertisement. No signature or agency mark.]