Perry 1953 Advertisement — The Perry Deux Étoiles coaster brake hub for the best bicycles, imported by A.F.C.O.

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PERRY
★ DEUX ETOILES ★
MOYEU A ROUE LIBRE ET A FREIN
Comprenant tous les derniers
perfectionnements de la
technique moderne

PERRY
OF CHAIN FAME

FINI INCOMPARABLE
ADAPTATION PARFAITE SUR TOUTES
LES BICYCLETTES DE GRANDE CLASSE

Fabriqué et garanti par PERRY CHAIN CO. LTD., TYSELEY, BIRMINGHAM, ANGLETERRE
F.T.S.2

Importateurs-Concessionnaires exclusifs pour le marché français de gros : A.F.C.O., S. A., Villemomble (Seine) FRANCE

[A ruled advertisement in black and white, set in a thin rectangular border. In the upper two thirds a halftone panel with a pattern of overlapping gray angular facets and stars carries the design. “PERRY” stands at the upper left in very large, heavy condensed black capitals. To its right “DEUX ETOILES” is set in slanted, heavy italic capitals between two solid black five-pointed stars, with the line “MOYEU A ROUE LIBRE ET A FREIN” below it in bold condensed capitals. Three lines of slanted roman italic (“Comprenant tous les derniers perfectionnements de la technique moderne”) run down the right side. A large line-engraved drawing, shaded with fine hatching, shows a coaster brake hub set at a slant: a curved brake arm with a clip at its end and the words “PERRY ENGLAND” and two outline stars lettered on it, a threaded axle end with nuts, a ribbed hub shell with spoke holes in both flanges, and a toothed sprocket at the lower right. At the left, a small folded card carries the Perry mark, the word “ERRY” in an oval set against a large letter P, above the words “OF CHAIN FAME”. At the lower left of the panel three lines of bold capitals (“FINI INCOMPARABLE” larger than the two lines under it) are set flush left. Below the panel a single row of small line drawings shows the hub taken apart: nuts and washers, the brake arm in two views, bearing cup, ring, ball retainer, hub shell, driver, clutch parts, an axle with rollers, a screw cover, the sprocket, a lock ring, a nut and a spanner marked “PERRY”. Under the row the maker line is set with “Fabriqué et garanti par” in italic script and the firm name and place in bold condensed capitals, with a tiny mark “F.T.S.2” under the last word. Outside the border, at the foot, the importer line is set in a single line of bold sans serif type. No artist signature is visible.]

[This advertisement shares page 78 of L’Officiel du cycle with an advertisement for Cagnion, held here as its own record.]