Pelissier 1953 Advertisement — Pélissier Plume, C.-P. and Plume-Sport hubs for cycles and cyclomoteurs, winged-hub emblem

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Les Moyeux
PÉLISSIER

Plume — C.-P. — Plume-SPORT
pour cycles et cyclomoteurs

ÉTABLISSEMENTS
PÉLISSIER ET SES FILS

10, rue Chomier — SAINT-ÉTIENNE
Téléphone : E³ 73-19

Maison fondée en 1909

[A ruled advertisement in black and white, framed by a thin double rule. At the top is a line drawing in black ink with fine hatching: a bicycle hub seen from the side, with a long polished axle between two perforated flanges, and a bird with spread wings perched on each end of the axle, their wings raised and a plain curved ribbon looping between them over the top. Below the drawing, “Les Moyeux” and “PÉLISSIER” are set one above the other in very large, widely spaced, heavy roman capitals filling the width. Next come the hub models “Plume — C.-P. — Plume-SPORT” and “pour cycles et cyclomoteurs” in a light roman face, then a small downward-pointing black triangle. The lower block reads “ÉTABLISSEMENTS” in small capitals, “PÉLISSIER ET SES FILS” in large heavy sans-serif capitals with small capitals for “ET SES FILS”, then the address and the telephone line in bold roman and a second small triangle, ending with “Maison fondée en 1909” in bold roman. No signature or agency mark is visible, and no text from the reverse of the leaf shows through. A heavy black bar runs down the left edge of the crop and a thin vertical rule down the right edge; both belong to neighboring items, not to this advertisement.]

[This advertisement shares page 162 of L’Officiel du cycle with an advertisement for Fougerat, held here as its own record, and others for Derny-Motor and Ledanois & Cie.]