Mestre et Blatgé 1952 Advertisement — Ercem machines for cycle builders: eight operations on one machine, 250 frames a day

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ERCEM

Constructeurs
de cycles

Diminuez vos prix de revient
avec les machines
les plus rapides

8 opérations sur une seule machine

Production assurée :

250 cadres par jour

sur les machines

ERCEM universelles

Étude de machines spéciales sur demande

Exploitation et vente :

MESTRE & BLATGÉ

46-48, Av. de la Gde-Armée, PARIS (16e) – Tél. ÉTO. 34-40

Lire dans ce
numéro notre
article de pré-
sentation de la
machine.

[A ruled advertisement in black and white, set in a box open at the upper left where a heraldic shield hangs. The shield is drawn in line engraving: the word “ERCEM” stands across its head in heavy shaded roman capitals, and below it a spread-winged eagle with a curled beak stands on a toothed gear wheel with four round openings. To the right and below, the text runs in a mix of faces: “Constructeurs de cycles” in a bold slanted sans-serif with a small star at the box corner above it; “Diminuez vos prix de revient avec les machines les plus rapides” in smaller spaced bold capitals and lowercase; “8 opérations sur une seule machine” in a tall condensed sans-serif; “Production assurée :” and “sur les machines” in bold italic, each underlined with a rule; “250 cadres par jour” in a heavy sans-serif; “ERCEM” in large heavy capitals beside “universelles” in a lighter sans-serif; and “Étude de machines spéciales sur demande” in bold italic. The firm line “Exploitation et vente :” in a light sans-serif is followed by “MESTRE & BLATGÉ” in heavy capitals, and the address and telephone number sit along the bottom in condensed capitals. A small italic note in a ruled box at the lower left refers the reader to the presentation article. No signature or agency mark appears.]

[This advertisement shares page 62 of L’Officiel du cycle with advertisements for L’Accessoire Moto-Cycliste, Terry and Sofrex.]