Mestre et Blatgé 1951 Advertisement — The Génial Lucifer Cyclo-Touriste Super-Luxe

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Cyclo-Touriste
Super-luxe

GÉNIAL LUCIFER

GÉNIAL
LUCIFER

• Dérailleur et plateau de montagne donnant 8 vitesses
• Guidon cyclo-touriste
• Porte-bagages randonneur AV et AR
• Tous accessoires de luxe

MESTRE ET BLATGE
46 Avenue de la Grande Armée, Paris
Téléphone : ETOile 34-40

Vélo idéal pour la montagne et les grandes randonnées.

PARC DES EXPOSITIONS : STAND 237

[A full-page advertisement without a frame rule. Across the top a line drawing of a Génial Lucifer touring bicycle seen from the right: a leather saddle, front and rear racks, full mudguards, a pump along the seat tube, a lamp on the front rack, dropped bars with a bell, a double chainwheel and a derailleur. At the upper left a tilted card carries “Cyclo-Touriste Super-luxe” in brush script. Below, a large black shield-shaped panel holds “GÉNIAL LUCIFER” in white ornamental capitals and the bullet list, the firm’s name, address and telephone number reversed out in white; a tilted white card at its lower right reads “Vélo idéal pour la montagne et les grandes randonnées.” At the right, overlapping the panel, the Génial Lucifer head badge: a crenellated crown above a shield with a rampant lion, scrolls at the sides, “GÉNIAL” above and “LUCIFER” below. The stand line runs beneath in hand-lettered italic capitals. Signed “G. Massenet” in small printed type at the top right, above the drawing. Faint white marks in the black panel near its lower left edge may be lettering, but cannot be read.]

[This advertisement shares page 70 of L’Officiel du cycle with an advertisement for Gnutti, held here as its own record, and one for the G.I.M.A. vélomoteurs and motorcycles.]