Mercier 1950 Advertisement — Mercier’s Marques and Its Distributors across Tunisia

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CYCLES
MERCIER
SAINT-ÉTIENNE

NOS MARQUES
ARCHAMBAUD — Lapébie
André Leducq — LE GREVÈS
A. Magne — MERCIER
Charles Pélissier — Francis PÉLISSIER
Speicher

NOS CONCESSIONNAIRES DISTRIBUTEURS
Ets AMORIBELLO. 2, Rue de Salines. TUNIS
Ets NATOLI FRÈRES. 17, Rue El-Sadikia. TUNIS

Bizerte
TUNIS
Beja
Souk el Arba
Grombalia
Le Kef
Mactar
Kairouan
Sousse
Thala
TUNISIE
Sfax
Iles Kerkena
Gafsa
Gabès
Ile Djerba

[A ruled advertisement in black and white, set across two columns inside a double frame with a heavier outer rule. At the left “CYCLES” stands in heavy sans-serif capitals over “MERCIER” in very large open inline capitals with a deep black shadow and “SAINT-ÉTIENNE” in widely spaced light capitals. A boxed heading “NOS MARQUES” introduces the house’s brand logotypes, each in its own lettering: “ARCHAMBAUD” and “MERCIER” in small shadowed inline capitals, “Lapébie” in heavy italic, “LE GREVÈS” in bold slanted capitals, and “André Leducq”, “A. Magne”, “Charles Pélissier” and “Speicher” as underscored script signatures, with “Francis PÉLISSIER” as a small capital monogram. A second box, “NOS CONCESSIONNAIRES DISTRIBUTEURS”, heads the two Tunis distributors, whose names are set in heavy black italic capitals and addresses in light italic. The right half is filled by a line map of Tunisia, its coast shaded with horizontal hatching, the western frontier drawn as a heavy line and the main roads as thin lines between dotted towns named in italic; “TUNIS” is reversed out in a black box and “TUNISIE” is lettered in spaced capitals along an arc across the interior. No signature or agency mark appears. Faint text from the reverse of the leaf shows through the background.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with an advertisement for the New-Map motorcycles and vélomoteurs.]