Les productions Mercier — L’Officiel du cycle, 19 September 1953, a Season of Victories for the Great Marque

From L’Officiel du cycle, du motocycle et du camping, 19 September 1953, N° 39, the paper’s Salon number du Cycle at the Porte de Versailles, page 117: ‘Les productions Mercier’: the marque’s season of victories (Critérium National, Tour de Tunisie, Grand Prix du Pneumatique, Paris-Clermont-Ferrand, Tour du Sud-Est, championships of Belgium and France); cyclomoteurs Ymerex 1954, Vap and Poulain-Junior; 125 and 175 cc vélomoteurs. The title, headings, captions and lists are transcribed as printed; the text is summarized in Ebykr’s words, and the page images carry it in full.

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Les productions MERCIER

[Ebykr summary; the article’s text is not reproduced. The notice says it is superfluous to praise Mercier productions: this great marque, whose successes are innumerable, honors French industry. During the season Mercier and its subsidiaries (filiales) again won brilliant victories: the Critérium National, the Tour de Tunisie, the Grand Prix du Pneumatique, Paris-Clermont-Ferrand, the Tour du Sud-Est, the Championnat de Belgique and the Championnat de France des Constructeurs, “etc…, etc…”. The reputation of the marque’s cycles is therefore confirmed by an exceptional record that attests to the quality of a universally appreciated construction.]

[Ebykr summary, second paragraph. Mercier’s efforts, the notice says, are not limited to the bicycle: in the cyclomoteur the house has won a place of choice on the world market, and the new models exposed at the Salon du Cycle are remarkable in every respect. It singles out the Ymerex 1954 cyclomoteur with a Himo engine block and disc clutch; the Vap two-speed cyclomoteur, mounted on an absolutely new frame design with aerodynamic fairing; and the cyclomoteur fitted with the Poulain-Junior.]

[Ebykr summary, third paragraph. All these machines, the notice points out, are delivered with a telescopic (coulissante) fork on a bronze bush, made by Mercier, a fork that has been the subject of serious study and is of astonishing suppleness and proven strength. The firm also builds vélomoteurs of class: an improved 125 cm3 of outstanding efficiency and a new 175 cm3 four-speed model that should draw the attention of enthusiasts. These machines are fitted with the famous Ydral engine, to which Mercier remains faithful. Thanks to a perfectly organized distribution network the marque can constantly satisfy a clientele that keeps showing its esteem and confidence.]

[Text only, set in a single column with no drawing, photograph or signature. The heading “Les productions MERCIER” stands at the top right in bold sans-serif type with the firm name in capitals. The notice runs as five paragraphs in upright roman type with first-line indents, the name Mercier picked out in italic.]