Mazoyer 1950 Advertisement — Luxury Frames, Handlebars and Duralumin Rims

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Ets MAZOYER, 13, rue Thiollière – St-ETIENNE

Nos fabrications livrables immédiatement :

CADRES de LUXE, carcasses, cintres, GUIDONS, acier et dural. JANTES duralumin corps tubulaire.

[A wide, shallow all-type advertisement in a single-rule frame. The firm’s name is set in bold sans serif with the address in condensed capitals and lower case on the same line, followed by a line in a light italic sans serif and two lines in which the product names “CADRES de LUXE”, “GUIDONS” and “JANTES” are set in a heavy display face among lighter sans-serif words. No illustration, signature or agency mark.]

[This advertisement shares page 40 of L’Officiel du cycle with advertisements for Lightrace and Lelege, Ruhier, the Éclair cable clamp, Girard, Oryap, Yellorex, Verrerie Stéphanoise and A.C.O., each held here as its own record, and others for Hungaria shoes and balls, Le Briochin soap, Hirondelle Vaseline and greases, A.D.M. valve guides, Claverie-Sport cycling shoes and Peugeot vélomoteur and motorcycle parts from Éts Gilbert Cuenin, and the magazine’s notice for commercial printing.]