Moreau — L’Officiel du cycle, 1 October 1955, the Maker Faithful to the Fine Bicycle, a Salon Trade Notice

From L’Officiel du cycle, du motocycle et du camping, 1 October 1955, N° 20, the paper’s special number before the Salon du Cycle at the Porte de Versailles, page 96: moreau stays faithful to the fine bicycle, Stand 146; motorized range of cyclomoteurs and light vélomoteurs, Mobyvélo with S.E.R. 48 and 65 cm3 engines; cartoon of a gentleman on a Mobyvélo-56. The title, headings, captions and lists are transcribed as printed; the text is summarized in Ebykr’s words, and the page images carry it in full.

— Page 1 —
Avec
MOBYVELO-56
(Formule Scooter)

… Impeccable,
à la ville comme à la campagne.

[Ebykr summary; the article’s text is not reproduced. The old and reputed firm MOREAU, of Chantenay-Saint-Imbert (Nièvre), which exhibits at Stand 146, allée centrale, remains faithful to the production of the fine bicycle. In motorized machines it shows a deliberately limited range of cyclomoteurs and light vélomoteurs derived from the scooter, namely the “Mobyvélo” with S.E.R. engines of 48 and 65 cm3 (the text misprints “du scooter” as “dn scooter”). These machines, called truly splendid, are guaranteed for one year by the house.]

[A notice of one column width with a line cartoon at the left and justified text at the right, the text opening in a single line across the full width. The cartoon is drawn in black pen line with halftone-dot shading on the mudguards and engine casing and shows a smiling gentleman in a top hat, tailcoat, bow tie and buttonhole, riding a small motorized bicycle with a headlamp and swinging a walking stick in the air, speed lines streaming behind. Hand-lettered words stand at the upper left, “Avec MOBYVELO-56” in bold capitals with “(Formule Scooter)” below in italic, and the hand-lettered line “… Impeccable, à la ville comme à la campagne.” runs along the foot. The body text is in a light sans-serif face with the firm’s name MOREAU in capitals and the stand number in the text. No heading, signature or separate address block appears.]