Les cycles Moreau Frères — L’Officiel du cycle, 19 September 1953, the Old Nièvre Firm and the Brasobloc Frame

From L’Officiel du cycle, du motocycle et du camping, 19 September 1953, N° 39, the paper’s Salon number du Cycle at the Porte de Versailles, pages 117 and 119: ‘Les cycles Moreau Frères’: old firm combining long experience with continuing technique in the field of the bicycle. The title, headings, captions and lists are transcribed as printed; the text is summarized in Ebykr’s words, and the page images carry it in full.

— Page 1 —
Les cycles MOREAU Frères

[Ebykr summary; the article’s text is not reproduced. The notice says that the former Établissements Moreau Frères, of Chantenay-Saint-Imbert (Nièvre), join to long experience a technique in permanent evolution, that is to say one aiming at the search for and adoption of every improvement in the field of the bicycle.]

(Suite page 119.)

[A firm notice in the magazine’s own column, text only. A bold sans-serif heading aligned at the right, with the firm name in wider capitals, stands over a single paragraph set in roman serif type with the firm name in small capitals, and a right-aligned italic line in parentheses at the foot, with its page number in old-style figures, says the notice is continued on a later page. No drawing, photograph, signature or agency mark appears, and no text from the reverse of the leaf shows through. A small solid star at the top edge, above the heading, is an ornament that belongs to the neighboring notice.]

— Page 2 —
[Ebykr summary, continuing from page 117; the article’s text is not reproduced. The firm is described as the creator of the “Brasobloc” frame, entirely brazed with no lug (raccord) and no socket pin (goupille), whose stated advantages are lightness, rigidity and sturdiness, ease of repair, regularity of manufacture and a modern, elegant look. The firm produces its cycles in every category of use and sport, and also a Mobyvélo cyclomoteur on a Brasobloc frame with a Vap engine.]

[Text only, in a single justified column of roman type with the model names in italic. The crop holds two paragraphs of running text, about eight lines in all, and a small single star ornament centered below them as a closing mark. No drawing, photograph or signature appears.]