Les accessoires Poutrait-Morin — L’Officiel du cycle, 1 October 1955, Zefal and Tornade Pumps, Bells and Toe Clips

From L’Officiel du cycle, du motocycle et du camping, 1 October 1955, N° 20, the paper’s special number before the Salon du Cycle at the Porte de Versailles, page 43: solibloc, Tornade and Zefal pumps, Afa and Zefal bells, Christophe toe clips, Lapize straps, Le Pressographe tire pressure gauge, photograph of the gauge. The title, headings, captions and lists are transcribed as printed; the text is summarized in Ebykr’s words, and the page images carry it in full.

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Les accessoires POUTRAIT-MORIN

[Ebykr summary; the article’s text is not reproduced. The Établissements Poutrait-Morin show again this year their pumps: Solibloc, Tornade in light metal, and Zefal in duralumin. The author also recalls the light-metal Tornade Solibloc pumps for motorized machines, with or without a wire stirrup, in diameters of 24 and 28 mm and lengths of 300 and 400 mm, the pump in black enameled steel, and the pump in chromed copper with wire stirrup marked Tornade. The firm of course continues to make the Afa and Zefal bells, the Christophe toe clips and the Lapize straps, which are appreciated by racing cyclists the world over.]

Légende de la figure (marking on the dial): PRESSOGRAPHE — SCLA[illisible]ERAND — TYPE 252

[Ebykr summary, after the illustration. The author finally draws readers’ attention to the tire pressure gauges (« contrôleurs de pression des pneumatiques ») fitted with Schrader-type valves (for motorcycles and cars), marque Le Pressographe. The accessory is called indispensable to every user who wants to be sure of the pressure of the tires, thereby avoiding regrettable accidents.]

[Text and one illustration in a single magazine column, under a right-aligned heading in bold sans-serif type, “Les accessoires POUTRAIT-MORIN”, with the name in capitals. The body is set in a light italic roman face with the product names in upright type and several phrases in bold sans-serif (“leurs pompes”, “timbres”, “cale-pieds”, “courroies”, “contrôleurs de pression des pneumatiques”); the firm’s name appears in small capitals. Midway down, a rectangle ruled in a single black line holds a line engraving with halftone shading of a tire pressure gauge seen from above: a short cylindrical barrel with a rounded elbow end and a knurled nozzle ring extends to the left from a round dial case with a heavy black rim. The dial is graduated in a scale of numerals and tick marks in two units, headed “Kgs” and “Lbs”, and carries the curved word PRESSOGRAPHE across the face, the maker’s name beneath it with one letter crossed by the needle and “TYPE 252” at the foot, with a thin needle pointing downward from a central hub. The engraving carries no signature. No address appears in the crop and no closing dot shows beneath the last line, which sits at the lower edge of the crop.]