Les fabrications Poutrait-Morin — L’Officiel du cycle, 19 September 1953, Christophe Toe Clips, Lapize and Zefal Pumps and the Afa Ping Bell

From L’Officiel du cycle, du motocycle et du camping, 19 September 1953, N° 39, the paper’s Salon number du Cycle at the Porte de Versailles, page 109: ‘Les fabrications Poutrait-Morin’: toe clips Christophe with Lapize straps, pumps Lapize, Tornade and Zéfal-Solibloc, the Tire-Stop strap tightener, and the new Afa bell called the Ping, drawn clamped to a handlebar. The title, headings, captions and lists are transcribed as printed; the text is summarized in Ebykr’s words, and the page images carry it in full.

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Les fabrications POUTRAIT-MORIN

[Ebykr summary; the article’s text is not reproduced. The notice says that the Établissements Poutrait-Morin, of Aubervilliers, are well known to bicycle dealers (vélocistes) for their manufacture of quality equipment, notably their Christophe toe clips (with Lapize straps), their Lapize, Tornade and Zéfal-Solibloc pumps, and their Tire-Stop, which is placed on the toe-clip straps at the desired spot, makes tightening easier and limits loosening. A line drawing of a bell follows. This year, the notice goes on, the range of Afa products shown by the firm has grown by one more bell of simple and novel design, the Ping, shown in the picture above, an accessory expected to have a very wide sale.]

[A firm notice in the magazine’s own column under a bold sans-serif heading aligned at the right, with the firm name in wider capitals; the text is set in italic serif type with the firm name in small capitals and the name Afa in roman. Between the two paragraphs, a square illustration framed in a thin black rule shows a line drawing with hatched shading of a small dome-shaped bicycle bell seen from the side, with a small knob on top, a flat striker lever angled out to the left at the rim, and a clamp ring beneath it fastened by a bolt and nut for fixing to the handlebar. No signature or agency mark appears, and no text from the reverse of the leaf shows through.]