Les cycles et motorisés Lucer — L’Officiel du cycle, 19 September 1953, Hazebrouck Bicycles and the Lucerette 54 Cyclomoteur

From L’Officiel du cycle, du motocycle et du camping, 19 September 1953, N° 39, the paper’s Salon number du Cycle at the Porte de Versailles, page 115: ‘Les cycles et motorisés Lucer’: trademark since 1906; production of 125 cc motorcycles, cyclomoteurs, bicycles, children’s bicycles and scooter-like trottinettes; new Lucerette 54 cyclomoteur described; the range also has children’s bicycles from the Bambino to size 600; photograph of the Lucerette. The title, headings, captions and lists are transcribed as printed; the text is summarized in Ebykr’s words, and the page images carry it in full.

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Les cycles et motorisés LUCER

[Ebykr summary; the article’s text is not reproduced. The notice says the Lucer marque was first registered in 1906. Its new factories at Hazebrouck (Nord) employ 60 workers and clerks, and the house’s production includes 125 cm3 motorcycles, cyclomoteurs, bicycles, children’s bicycles and trottinettes. The new Lucerette 54 is described as a machine that stands entirely apart in current cyclomoteur production. Its frame is a one-piece double-cradle (double-berceau) in “20,10” that supports the engine and replaces the engine mounts and the stay (hauban); protection is complete, thanks to two large fairings (carénages) that extend to the axle of the rear wheel (AR).]

Voici les autres caractéristiques de l’engin :
— Fourche coulissante ;
— Tambours AV et AR de grand diamètre ;
— Porte-bagage vélomoteur ;
— Selle Idéale ;
— Pot Wilman entièrement chromé ;
— Éclairage phare et code avec commutateur au guidon et
prise sur volant magnétique ;
— Garde-boue à basvolets.

[Ebykr summary, after the illustration. The notice adds that, besides the Lucerette 54 range in single-speed and two-speed versions, visitors to the Salon will see a whole range of children’s bicycles from the Bambino up to size 600, the trottinette, and a new 125 cm3 AMC with oscillating rear (à AR oscillant) treated in the Italian manner.]

[Text with one ruled photograph. The heading “Les cycles et motorisés LUCER” stands at the top right in bold sans-serif type with the firm name in capitals. The notice is set in upright roman type, with the names Lucer and Lucerette in italic, and the characteristics are given as a dashed list with the long item indented on its second line. A wide rectangular panel with a thin black rule border sits below the list and holds a halftone photograph of a small step-through cyclomoteur seen from its right side, front to the right: a curved single frame tube dips from the head to the engine, large fairings enclose the engine and rear wheel on a dark body, a saddle sits above the rear, a round headlamp is fixed to the fork and handlebars with a small cover top the steering, and a prop stand hangs below. A small oval badge on the engine fairing is too small to read. The photograph carries no caption, signature or artist mark.]