Leda 1954 Advertisement — Leda saddles: cycle saddle no. 264, flexible saddles for cyclomoteurs, rear seats for motorcycles and scooters and retractable scooter knee-grips

— Page 1 —
LEDANOIS & Cie
4, rue Martin
CLAMART (Seine)
Tél. MIC. 08-19

SELLES
pour CYCLES

N° 264

GRIPPE-GENOUX ESCAMOTABLES
POUR SCOOTERS
BREVETÉ S. G. D. G.

STABILITÉ
dans les virages

SÉCURITÉ
sur les mauvaises routes

Modèles pour VESPA & LAMBRETTA
MONTAGE IMMÉDIAT
SANS AUCUNE MODIFICATION A LA MACHINE

LEDA

SOUPLES
pour
CYCLOMOTEURS

SELLES ET
pour VÉLOMOTEURS

SIÈGES AR.
MOTOS, SCOOTERS

CONFORT
INÉGALÉ

A VIDE, SANS PASSAGER

EN CHARGE, A FIN DE COURSE

MAXIMUM
de
SÉCURITÉ

RÉGLABLE EN MARCHE, N° 305 (Breveté S.G.D.G.), RESTE HORIZONTAL SANS BASCULER

[A full-width advertisement in black ink on cream stock, laid out as a ruled grid of five panels inside a heavy black frame. At the upper left, a panel gives the firm’s name, street address and telephone in bold sans-serif capitals above a rule. Below it, SELLES pour CYCLES stands over a line-engraved drawing of a dark leather saddle with white stitching, a brass-colored oval nameplate reading LEDA on the rear and a small black maker’s plate beside it, shown from the rear three-quarter view with its clips and rails. A small underlined signature credit reading LIEMA-BUDY sits at the lower right of that drawing. In the middle panel, the lines for retractable knee-grips for scooters are set in tall condensed capitals above two halftone photographs of a scooter with a slim steering column and a flat floor, each with the knee-grip fitted to the leg shield; the lower strip of the panel names the models. At the upper right a panel carries LEDA in huge wide black capitals above a rule, with SOUPLES pour CYCLOMOTEURS beneath and an engraved saddle with coil springs below. The lower half has SELLES ET pour VÉLOMOTEURS at the left and SIÈGES AR. MOTOS, SCOOTERS at the right, around a pair of line-engraved drawings of a rear passenger seat on a tall cylindrical spring column with a round knob and a curved padded grip: the first seat sits flat with the spring extended and the second tilts under load, with both captions beneath. Diagonal italic capitals at the left and right give the claims of comfort and safety. A long line of bold capitals at the foot gives the model number. No text from the reverse of the leaf shows through.]

[This advertisement shares page 58 of L’Officiel du cycle with an advertisement for Wippermann, held here as its own record.]