Lapierre 1955 Advertisement — G.L. and Orligne Cycles and Children’s Bicycles

— Page 1 —
Les Ets GASTON LAPIERRE
11, Quai Galliot – DIJON (Côte-d’Or) – Téléphone :
DIJON D. 2 49-67

CONSTRUCTEURS

DES CYCLES — G. L. — ORLIGNE
SPÉCIALISTE DE
VÉLOS ENFANTS

DES CYCLOMOTEURS
VÉLOMOTEURS
SCOOTERS
LA GELLETTE
Moteurs : JUNIOR – COMET – HIMO

TOUTES SPÉCIALITÉS pour CYCLES – CYCLOMOTEURS et MOTOS

MOTUL
MOTOR OIL

A L’APPROCHE DES FÊTES DE FIN D’ANNÉE
VÉLOS ENFANTS à partir de 8.200 fr.

Catalogue sur demande
Demander agence pour votre localité

[A single-column advertisement in black on cream inside a ruled frame. Across the top a halftone photograph shows the firm’s works, a plain two-story building with rows of windows and a taller gabled block at the left behind a gate and pillars, the firm’s name painted on the gable too coarse to read in full. Beneath it “Les Ets GASTON LAPIERRE” stands in heavy condensed sans-serif capitals, followed by the address in a light sans-serif and the telephone in a small spaced roman. “CONSTRUCTEURS” is set in bold italic capitals; the two cycle marques “G. L.” and “ORLIGNE” are bracketed after “DES CYCLES,” and the cyclomotor marque “LA GELLETTE” with its engines is bracketed after the three motor classes, with the specialty in children’s bicycles at the right. A line in heavy black roman runs across, then a crossed-rule ornament. At the lower left sits a round MOTUL MOTOR OIL badge, hatched, with a winged emblem lettered “SWAN FINCH” at its top and “MOTUL” on a black bar across the middle. The year-end offer is in light sans-serif capitals with the price in bold, over a wavy rule, and the closing lines are in bold italic. No signature is visible.]

[This advertisement shares page 50 of L’Officiel du cycle with an advertisement for Sturmey-Archer, held here as its own record, and others for Vista forks and shock absorbers and Pertuisot engine work.]