LAM September 1953 Advertisement — A bicycle at his size: Lam Sport Baby child brakes and grips for ages 3 to 12

— Page 1 —
un vélo
à sa
taille !….

Pour ses mains d’enfant,
des freins “enfant”

LAM a mis au point
UN FREIN SOUPLE
(Nos 112 & 113)
muni de poignées spéciales:
3 à 7 ans (115 bis) 7 à 12 ans (114 bis)

SPORT
BABY LAM

Groupez vos achats chez les grossistes

HALL du CYCLE : Stand 309

[A full-width advertisement in black and white drawn in line engraving with hatched shading. The headline “un vélo à sa taille !….” is stacked in heavy rounded lowercase at the upper left. A small boy in short sleeves and shorts, seen from behind and the side, stands on tiptoe on one foot with both arms raised to reach the handlebar of an adult bicycle that fills the center and left of the picture; the bicycle shows its frame, a cable looped from the brake lever, a front fender with a lamp, a tall front wheel and a pedal at the right. The signature “Rebour” is written in script beside the boy’s foot at the lower right. Below the picture a slanted sans-serif lead-in reads “Pour ses mains d’enfant, des freins “enfant””, followed by italic lines naming the brake and its numbers, and the two age ranges with their handgrip numbers, the small “bis” raised. Across the foot, “SPORT BABY” in two stacked lines of heavy slab-serif capitals stands beside “LAM” in very large slab-serif capitals, the A crossed by a long arrow with a swept curl at its head and tail. A black band beneath carries “Groupez vos achats chez les grossistes” in white italic script, and the line “HALL du CYCLE : Stand 309” is printed in plain widely spaced type under the band. No street address is printed.]

[This advertisement shares page 192 of L’Officiel du cycle with advertisements for Vitus, Idéale, Rex and Pivo, each held here as its own record, and one for F. Usaï.]