La Vipère October 1951 Advertisement — The Safety Brake Block

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PATIN DE FREIN DE SÉCURITÉ

LA VIPERE

LE MEILLEUR PATIN DU MONDE
le seul qui n’échauffe pas
les jantes, qui, malgré pluie
et boue FREINE INSTANTANÉMENT.

FREINAGE
SANS
ÉGAL
PATIN DE FREIN
LA VIPÈRE ” Btés S.G.D.G.

AGENTS : VENDEZ LE PATIN VIPÈRE
Vous gagnerez davantage et vos clients seront satisfaits

EN VENTE PARTOUT

[An advertisement framed by a broad black border with rounded corners, wider than tall; the heading and “EN VENTE PARTOUT” are set white in the border at top and bottom. Inside, on a white panel, the name “LA VIPERE” is set in very large heavy capitals, the “A” smaller, without an accent on the “E”. At the left is a black-and-white drawing of the brake block in perspective, a long block with a row of raised rounded studs on its face, its side lettered “FREINAGE SANS ÉGAL”, “PATIN DE FREIN” and “LA VIPÈRE” with the patent abbreviation. The selling lines are set at the right and across the foot of the panel. There is no signature or agency mark.]

[This advertisement shares page 144 of L’Officiel du cycle with advertisements for Maxi-Car, M.D.L., Indéca, Maphal and Uldry, each held here as its own record, and others for La Maison de la Moto, Mérat seats for motor machines and Ferrand clothing.]