La Vipère 1953 Advertisement — The Safety Brake Block and the Handlebar Ball

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NOUVEAUTÉS

PATIN DE SÉCURITÉ
FREINAGE SANS ÉGAL
PATIN DE FREIN
LA VIPÈRE “BTÉ S.G.D.G.”
LE MEILLEUR PATIN DU MONDE

NOUVELLE FORMULE
Freine instantanément
par tous les temps.

FORMIDABLE

LA VIPÈRE

LA BOULE DE GUIDON
Donne du chic aux vélos
Sécurité absolue en cas de chute
Remplace les poignées

NOUVEAU

LA VIPÈRE
BTE
S.G.D.G.

[A heavy-framed advertisement in black and white, set as a rounded black border with a white-lettered banner “NOUVEAUTÉS” across the top edge. The upper panel holds a brake block drawn in bold black line and white fill, tilted on a slant, with ridged rubber cups along its top and the words “FREINAGE SANS ÉGAL”, “PATIN DE FREIN” and “LA VIPÈRE” lettered on its sides; short sans-serif captions sit above and below it, and the bold lines “NOUVELLE FORMULE” and “FORMIDABLE” stand at the right. A broad band across the middle carries the name “LA VIPÈRE” in very large white capitals on black. The lower panel shows a large black ball with a bolt and threaded stud at its left, drawn with dashed motion lines and a label printed along its curve, beside the heading “LA BOULE DE GUIDON” and three short lines in bold sans-serif, with “NOUVEAU” set on a slant and underlined at the lower center. No address appears, and no artist signature is visible. No text from the reverse of the leaf shows through.]

[This advertisement shares page 132 of L’Officiel du cycle with advertisements for Mafac and Reiduor, each held here as its own record, and others for P.C. spark-plug connectors, Velox vulcanizing solution and Reiduor oil cans.]