Jeunet 1952 Advertisement — The Captivante stand at the Salon: costumed children pedaling above a lot of bicycles

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Le gosse CAPTIVANTE
est accompagné de sa sœur
jumelle. Ils pédalent au-dessus
d’un lot de
magnifiques bicyclettes

M. le Président de la
République ne pouvait rester
indifférent à un tel ensemble
Il s’est arrêté au stand
CAPTIVANTE
et a félicité le constructeur
bien connu :

M. JEUNET
Constructeur
DOLE (Jura)

CYCLES CAPTIVANTE

[A half-tone photograph at the left, square and unframed apart from a thin edge, beside a ruled text panel at the right. The photograph shows a trade-fair stand: two large costumed child figures with round spectacles, peaked caps and short trousers sit side by side at the handlebars of racing bicycles and appear to pedal above a crowded row of bicycles with wheels and handlebars in the foreground. The nearer figure wears a cap with goggles pushed up on the brow, and a small pennant lettered Captivante hangs from its handlebars. Behind them hang stand signs, one lettered “ubes VITUS” and others partly cut at the left edge, among them “OUGNAN” and “OUGNA”, and stand framework runs across the top. At the right the text is set in a panel ruled at the top, right and bottom, opened by a star at the upper left and separated by a small star, in roman type with the name CAPTIVANTE in bold capitals; the name M. JEUNET is in large heavy capitals with the line “Constructeur” in a wide slab face and DOLE (Jura) below. Across the foot the firm’s name stands in wide spaced capitals, led by a star. No artist signature is visible.]

[This advertisement shares page 50 of L’Officiel du cycle with an advertisement for Picard-Fayolle, held here as its own record, and one for Guiller.]