Jeunet 1950 Advertisement — Captivante Cycles and Tandems

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CYCLES ET TANDEMS

“CAPTIVANTE”

Fabrication artisanale
en grande série

Éts André JEUNET

Avenue de Besançon
DOLE (Jura)

[Design: an all-type advertisement in a thin ruled frame, with no illustration. The brand name in quotation marks is set very large in a tall, high-contrast serif face across the full width, under a heading in bold sans-serif capitals; “Fabrication artisanale” and “en grande série” are in a bold script, staggered left and right. A small fan-shaped ornament of stacked horizontal lines sits in the open space above the firm name, which is in bold sans-serif; the street address is set at the lower left and the town at the lower right. The paper’s text on the reverse shows faintly through the page. No signature or agency mark.]

[This advertisement shares page 26 of L’Officiel du cycle with an advertisement for ROM, held here as its own record, and one for the Carley motocycle of M. Rocher.]