Jacquemard May 1954 Advertisement — The Idéal drum-brake hub for cycle and motorcycle, a registered mark, with a photograph of a hub

— Page 1 —
MOYEU-FREIN A TAMBOUR
POUR CYCLE ET MOTOCYCLE

Marque déposée
“IDÉAL”

Établissements Cl. JACQUEMARD
Rue de la Michalière — SAINT-ÉTIENNE
Téléphone : E³ 70-13 – E³ 76-65

[A ruled advertisement in black and white inside a thin single-rule frame. The headline “MOYEU-FREIN A TAMBOUR POUR CYCLE ET MOTOCYCLE” runs across the head in two lines of tall condensed capitals with large initial letters and smaller capitals for the rest of each word. At the left, “Marque déposée” is set in bold italic roman, with the brand name “IDÉAL” below it in heavy condensed capitals between quotation marks. The main picture is a halftone photograph of a drum-brake hub seen from an oblique angle: a ribbed drum with small round holes, a toothed sprocket ring at the upper right, a T-shaped adjusting handle projecting at the upper right, and a perforated brake arm and a stub of axle at the lower left. A double rule crosses the sheet above the foot. The firm name “Établissements Cl. JACQUEMARD” is set in bold sans-serif with the surname in wide heavy capitals, followed by the street and city in light wide capitals and the telephone line in bold. There is no signature and no agency mark.]

[This advertisement shares page 86 of L’Officiel du cycle with advertisements for Idéale, J. Baron and Ateliers du Dorlay, each held here as its own record.]