Jacquemard 1953 Advertisement — Idéal drum-brake hubs for cycle and motorcycle, the largest production in the world

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MOYEUX-FREIN A TAMBOUR
POUR CYCLE ET MOTOCYCLE

FREIN A TAMBOUR
TOUTES CATÉGORIES

MARQUE DÉPOSÉE
“IDÉAL”

Établissements CL. JACQUEMARD
Rue de la Michalière — SAINT-ÉTIENNE
—— Téléphone : E³ 70-13 — E³ 76-65 ——

Maison fondée en 1906 — 2 Usines — 12.000 m² couverts
LA PLUS IMPORTANTE PRODUCTION DU MONDE

[A ruled advertisement in black and white inside a heavy rectangular frame. The headline across the top is set in two lines of heavy slanted sans-serif capitals, the second line pushed to the right. In the center a halftone photograph shows a drum brake hub lying on its side: a large ribbed cylindrical drum with rows of small holes, a toothed sprocket at its right end, a pierced brake arm at the upper left, a short axle at each end and a small cross-pin at the right. At the left of the photograph two lines of capitals read “FREIN A TAMBOUR TOUTES CATÉGORIES”; at the right “MARQUE DÉPOSÉE” in spaced capitals stands above the name “IDÉAL” in rough, rubber-stamp style capitals between two small quotation marks. Below the photograph the firm’s name is set in bold roman with the surname in spaced capitals, followed by the street and town in lighter roman, then a telephone line between two short rules in bold sans-serif. The two closing lines at the foot are set in a bold sans-serif, the last in widely spaced capitals. No signature is visible.]

[This advertisement shares page 56 of L’Officiel du cycle with advertisements for Dilecta and Delangle, each held here as its own record.]