Huret 1954 Advertisement — Huret presents wing nuts, double chainrings, quick-release hubs, mirrors and derailleurs, with the special Louison Bobet racing model

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Huret vous présente

Ses écrous-papillons,
Ses double plateaux,
Ses moyeux à blocage rapide,
Ses rétroviseurs,
Ses dérailleurs AVANT,
Ses dérailleurs AR compétition et tourisme
et
le spécial course

LOUISON BOBET

Huret et fils, 60, av. F.-Faure
Nanterre-Lon. 05-51 (Seine)

[A ruled advertisement in green and black on a plain ground, inside a thin black frame. At the upper left the name “Huret” appears in white looping script capitals and lowercase, with the stem of the H and the bar of the t drawn as slender tubes, set inside a green oval. Beside it “vous présente” runs in heavy black sans-serif lowercase. Below, a stepped list of eight lines in bold italic roman type moves from the right toward the left, each line starting further in than the one above: écrous-papillons, double plateaux, moyeux, rétroviseurs, and the front and rear derailleurs, with “AVANT” and “AR” in capitals, then “et” and “le spécial course”. The name “LOUISON BOBET” stands in large black condensed capitals at the lower left, underlined by a double rule. Under it the firm’s name and address are set in a bold narrow sans-serif. The same green oval with the white script “Huret” is repeated at the lower right. The advertisement carries no drawing and no artist signature.]

[This advertisement shares page 69 of L’Officiel du cycle with an advertisement for Celliosprint, held here as its own record, and one for Copréma.]