Huret 1953 Advertisement — The Specialties Louison Bobet Recommends

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Huret

LOUISON BOBET
CHAMPION DE FRANCE
1951 – 1952

VAINQUEUR des principales épreuves :
Le NATIONAL (2 fois) — Gd Prix des NATIONS
PARIS=COTE d’AZUR — MILAN=San=REMO
TOUR de LOMBARDIE — Critérium des AS (3 fois)

TRIOMPHE dans
le « TOUR DE FRANCE 1953 »

LOUISON BOBET utilise
et recommande
les Spécialités

Huret

HURET & Fils
60, av. Félix-Faure
NANTERRE (Seine). LON 05-01

[A ruled advertisement in black and white, a tall panel inside a single frame. At the upper left and again at the lower right the name “Huret” appears in looped script lettering reversed out of a solid black oval, with the crossbars of the H and t drawn as tubes. At the upper right “LOUISON BOBET” stands in heavy small capitals over a rule, followed by “CHAMPION DE FRANCE 1951 – 1952” in light spaced capitals and a short stack of three rules. The race victories are set in two columns of italic capitals and lower case, divided by a double vertical bar. The Tour de France line is in bold condensed capitals between guillemets, and the recommendation is set large in italic capitals and lower case, stepping down to the right. The firm’s name, street and town sit at the lower left in spaced capitals. No artist signature is visible. The lower edge of another advertisement shows as a sliver of heavy lettering along the very top of the crop. No text from the reverse of the leaf shows through.]

[This advertisement shares page 134 of L’Officiel du cycle with advertisements for JOO and LAM, each held here as its own record, and others for Treasury bonds and Dell’Orto carburetors.]