Huret September 1953 Advertisement — Louison Bobet, winner of the 1953 Tour de France, recommends Huret, with his wins listed

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Huret

LOUISON BOBET

CHAMPION DE FRANCE
1951 – 1952

VAINQUEUR des principales épreuves :

Le NATIONAL (2 fois) — Gd Prix des NATIONS
PARIS=COTE d’AZUR — MILAN=San=REMO
TOUR de LOMBARDIE — Critérium des AS (3 fois)

TRIOMPHE dans
le “TOUR DE FRANCE 1953”

LOUISON BOBET utilise
et recommande
les Spécialités

SALON 53 — PORTE de VERSAILLES
HALL des EXPOSITIONS — Stand 64

HURET & Fils
60, av. Félix-Faure
NANTERRE (Seine). LON 05-01

Huret

[A ruled advertisement in black and white, enclosed by a thin frame. A dark oval holding the word “Huret” in white looped script capitals, with tall stems ending in small round tips, sits at the upper left, and the same oval stands again at the lower right. At the upper right “LOUISON BOBET” is set in heavy small-capital letters over a rule, with “CHAMPION DE FRANCE” and “1951 – 1952” in light spaced capitals below it and a small stack of three shortening rules. A bold line, “VAINQUEUR des principales épreuves :”, leads to a list of six races in italic capitals, in two columns of three, divided by a double vertical bar. Next come “TRIOMPHE dans” in light sans-serif type and “le “TOUR DE FRANCE 1953”” in heavy sans-serif capitals. “LOUISON BOBET” is then set large in slanted roman small capitals, with “utilise”, “et recommande” and “les Spécialités” in bold italic lowercase stepping down and to the right. At the lower left two lines of small heavy slab-serif capitals give the show and stand, above a rule, then the firm name, street and town in lighter sans-serif capitals. Parts of the address are worn or broken in the printing. No photograph or signature is visible.]

[This advertisement shares page 180 of L’Officiel du cycle with advertisements for des Carburateurs Del Lorto and Dynex.]