Holdsworth 1954 Catalog — Sandy Holdsworth Presents: the Typhoon, La Quelda, Hurricane, Tornado, Cyclone, Zephyr, Monsoon and Whirlwind

— Page 1 (front cover) —
SANDY
HOLDSWORTH
PRESENTS
Holdsworth Cycles
1954

[The front cover of Holdsworth Cycles 1954: a color drawing of a racing cyclist in a yellow and black jersey on an orange bicycle, beside a small cartoon of a man in a blazer and shorts gesturing toward the name. The rider carries two bottles on the handlebars. A band of brown, apparently aged adhesive tape runs along the top edge, and the cover is creased and lightly stained.]

— Page 2 —
Here is a product of HOLDSWORTH’S Workshops which is
within the reach of the man who, whilst appreciating a fine job,
must watch his expenditure.
Made from Reynolds or Kromo tubing, brazed into Continental
fancy cut lugs, with oval to round fork blades with 2¾” rake and
angles 73° head, 71° seat.

THE TYPHOON

Equipment includes such world famous items as Brook’s B.17
Saddle, Williams C34 Chain set, 27″ x 1¼” Dunlop high pressure
rims built on to British Hub Co’s “Sivada” or Baylis-Wiley 9/10
Hubs. Dunlop skin-sided speedy H.P. Tyres
and Tubes. Perry chain and HOLDS-
WORTH’S famous “Allez” quill pattern
alloy pedals. Two British “G.B.” alloy
brakes. Maes or South of France Bends in
popular steel or alloy stem. Alloy guards
and pump. Brazed-on stops, boss for gear,
lamp bracket and pump pegs.

Finish in any colour, flam, lustre or enamel to choice;
hand-lined head lugs, top eyes and crown. Complete
set of transfers, including 5 colour Olympic bands
if desired.

Frame Set – – £11 9 0

Complete cycle to this fine specification, including Tax £27 2 4
Or with Huret Tour de France or Benelux Derailleur gear £29 14 0

[Holdsworth’s Typhoon, a photograph of the bicycle with dropped handlebars and mudguards, with a boxed drawing of a head tube in fancy cut lugs above the fork crown, its specification and its prices. A band of brown, apparently aged adhesive tape runs along the top edge.]

— Page 3 —
LA QUELDA
THE MOST FAMOUS WELDED CYCLE

First introduced in 1936, the “LA QUELDA” set the standard
for Welded Cycles, although often copied has never been excelled
for clean finish and perfect workmanship.
Many riders prefer the “feel” of a Welded Cycle, claiming that
their smooth running properties (shocks evenly distributed and
jars eliminated) are unique to this type of frame construction.
“531” Reynolds tubing welded and finished to absolutely clean
lines. Measurements as “CYCLONE”.

Finished in any colour Flam, Lustre or Enamel, frame lined, band to seat tube.

Frame Set – – – £13 2 6
Complete Cycle to the specification of “CYCLONE”
model, including P. Tax …. £30 4 4

TUBING.
ALL HOLDSWORTH’S frames are built from BEST BRITISH TUBING—
Reynold’s “531”, the High Carbon Steel or “KROMO” Accles and
Pollock’s Chrome Molybdenum. These produce light, responsive, but
sturdy frames and should not be confused with the much inferior tubing
used in so many of the imported Continental frames.

PRICES
In a fluctuating world we must reserve the right to make adjustments of prices
where necessary. Prices do not include carriage or packing.

[Holdsworth’s La Quelda welded cycle, a photograph of the bicycle with dropped handlebars and a rear derailleur gear, with its description and prices above a boxed note on tubing and prices. The bottom right corner is folded over, a small piece is missing from the right edge and a band of brown, apparently aged adhesive tape runs along the top edge.]

— Page 4 —
Introduced last season, this model meets the demand for a
genuine Hand-built Cycle at a figure which the youngest cyclist can
afford—even married men can manage a new bicycle at this price !
Value here is unsurpassed. These machines are made in the same
workshop which has consistently turned out cycles for a succession
of famous riders.
“A reasonably priced machine from a famous stable”.

THE HURRICANE

Built throughout with Reynolds “531” butted or A. & P. Kromo tubing.
Frame sizes: 22 in., 23 in., or 24 in. 73° head and 71° seat tubes. Fancy cut-out
lugs on the brazed models. Oval-to-round fork blades. Dunlop 27 in. steel high
pressure rims and open-sided tyres. British Hub Company’s “Sivada” or Bayliss-
Wiley Hubs. 15/17 double butted spokes. Two “G.B.” alloy brakes. Williams
C34 detachable chainwheel set, Brampton chrome rat-trap pedals. Maes alloy
bars in popular steel or alloy stem. Celluloid guards. Narrow sports saddle.
18 in. (The Continental size) pump.
Finish. Flamboyant on Lustre in bright red, brilliant blue, magenta, bronze or
purple. Light blue diamond on seat tube and fancy lining.
You can make your choice from six different models. With
Single Speed; with Huret Tour-de-France Three Speed or with the
modern rear and front derailleurs giving Eight Speeds. All these
types can be had either Welded or Brazed.

Prices for complete cycles, including Tax:—
With single speed and fixed cog—
Welded model …. £22 10 1 | Brazed model …. £23 9 0
With Huret Tour-de-France 3-speed gear—
Welded model …. £24 6 4 | Brazed model …. £25 2 11
With Huret Tour-de-France 4-speed, Cyclo front changer, and Williams C1032
Double Chainwheel—
Welded model …. £27 8 1 | Brazed model …. £28 7 3

We regret that, owing to the price at which these models are offered, we are unable
to depart from above specifications, but, so there may be no undue delay in the
despatch of your order, we reserve the right, should any fitment not then be available,
to substitute one of similar value.

[Holdsworth’s Hurricane, a photograph of the bicycle with dropped handlebars, mudguards and a rear derailleur gear, with its specification and a table of prices for welded and brazed models with three gearing choices. A band of brown, apparently aged adhesive tape runs along the top edge, brown stains mark the right margin, the left edge has a small tear and the bottom right corner is folded.]

— Page 5 —
MORE AND MORE riders are
taking to three wheels and
HOLDSWORTH’S TRICYCLE
CONVERSION SET enables any
cyclist to taste the joys of
tricycling without being put to
the expense of ordering a Tricycle.
Sets are in use all over the King-
dom and they have secured many
National Records.
In addition, we have supplied
several to those who are disabled
or suffering from the effects of
infantile paralysis, enabling them
once more to participate in the
joys of the open road.

TRICYCLE CONVERSION SET

Details as follows—
Direct drive by shaft mounted on annular bearings to near-side wheel—very
rigid and responsive—offside wheel runs free. Overall width from cone to
cone 28 in., will go through most doors and conforms to modern tricycle
design.
Bracket—Height reduced by 1 in.
Hanger for derailleur gear brazed on 3/6 extra.
Finished in gold lustre. (Other colours 7/6 extra).

Fitted to any machine in a very few
minutes as follows: loosen clamp-
ing bolt to release offside wheel
complete with stub axle. Pass
through rear triangle of frame;
replace off-side wheel. Tighten
clamping bolt. Adjust ⅜ in. bolts
to rear ends of frame, passing
them through packing pieces pro-
vided. Adjust telescopic seat
stays to frame height. Fix to seat
bolts and ALL IS READY !

Price £13 2 6
with Endrick Rims and
Sprite Tyres.

H.P.’s and alloy rims can be supplied as available.

Hub brakes can be fitted for £5 5 0 extra.

TRICYCLE FRAMES with similar design back axle and drive …. £24 10 0
Finished to your choice in flam, lustre or enamel.

[Holdsworth’s Tricycle Conversion Set, two photographs of bicycles converted to tricycles with the set, the second with a figure at the front and bolts and small parts on the ground, with its details, fitting instructions and prices. A band of brown, apparently aged adhesive tape runs along the top edge.]

— Page 6 —
EXTRAS which may be specified
over standard finishes.
(Purchase Tax, which is payable where the extras apply to a complete
cycle, is shown in brackets).

| £ | s. | d. | s. | d.
Super flamboyant on “Nickelex” polished base | 1 | 10 | 0 | (5 | 6)
Diamond panel to seat tube …. | | 8 | 6 | (1 | 6)
do. in place of ordinary band …. | | 3 | 6 | (0 | 8)
Tricolour diamond to seat tube …. | | 16 | 6 | (3 | 0)
do. in place of ordinary band …. | | 11 | 6 | (2 | 0)
Tricolour two inch bands to seat tube …. | | 7 | 6 | (1 | 4)
do. in place of ordinary band …. | | 2 | 6 | (0 | 5)
Six inch split band to seat tube …. | | 7 | 6 | (1 | 4)
do. in place of ordinary band …. | | 2 | 6 | (0 | 5)
Lining all lugs in contrast …. | | 13 | 9 | (2 | 6)

To all brazed models except “Whirlwind”
Enamelled head tube in contrast …. | | 8 | 3 | (1 | 6)
Flamboyant head tube in contrast …. | | 11 | 0 | (2 | 0)

To “La Quelda” model
Enamelled head tube including approximately
two inches of top and down tubes finishing
in spearpoints …. | | 11 | 0 | (2 | 0)

CHROME PLATING
HOLDSWORTH’S reliable “mirror” finish on “Nickelex” base.

Front fork crown …. | | 6 | 8 | (1 | 2)
Front and rear ends, approximately six inches | 1 | 1 | 4 | (3 | 11)
Front and rear drop-out plate only …. | | 14 | 0 | (2 | 6)
Front fork all over …. | | 15 | 0 | (2 | 9)
Head lugs …. | | 17 | 6 | (3 | 2)
Seat OR bottom bracket lug …. | | 13 | 0 | (2 | 4)

[hole].B.—FRAME SETS quoted in this list, include the best Continental or
[hole]tish Head and Bracket fittings (5/32 in. diameter bearings top and bottom)
[hole]s available. Alloy seat pillar and adjustable lamp bracket.
[hole]al brazed on fittings—18 in. pump pegs, gear boss and stops standard on
[hole]models except the “Zephyr”.

[Holdsworth’s price list of extras over the standard finishes, from flamboyant finishes, seat tube panels and bands to lug lining, contrasting head tubes and chrome plating, with the Purchase Tax on each in brackets. A piece torn from the lower left corner takes the start of every line of the boxed note on frame sets, a small piece is missing from the right edge and a band of brown, apparently aged adhesive tape runs along the top edge.]

— Page 7 —
MASSED START.

” THE JOB that needs a gen iron “.

And here it is. Built with low bracket and long back, giving stability, the popular ” box ” frame—72 parallel—makes this machine nippy, manœuvrable and safe in the tightest bunch.

Mechanical trouble is minimised by the use of Agrati ends and brazed fittings which include all types of gear and brake stops, whilst, if required, a clip for your CO2 pump can be supplied under the bottom bracket. Lamp bracket boss will not be fitted unless you really want one.

Your ” Tornado ” will have a chrome crown and can be finished to your choice in any colour flam, lustre or enamel. Lugs are lined and there is a contrasting band on the seat tube,

THE TORNADO

Frame Set – – – £15 10 0

[A cartoon of a massed start road race heads Holdsworth’s Tornado page, with a boxed drawing of a head tube with its lugs, head badge and fork crown, and the Tornado frame set price. The cartoon shows a rider with a raised fist passing a man with a checkered flag and a cheering crowd; the left edge is chipped at the top and a brown stain runs along the bottom edge.]

— Page 8 —
ROAD

RIDERS competing at all distances know that it is essential to have a comfortable as well as a fast position.

This design with its 73° head and 71° seat tubes enables such a position to be found so that high speeds can be maintained for long distances.

The clubman will find that this machine gives him a comfortable ride all day and not merely during an early morning ” blind ” and, with the addition of guards and bag, a touring holiday can equally be enjoyed.

A suitable specification for a complete cycle is:

Williams C34, Dunlop H.P.s, B.W 9 and 10 hubs, two ” G.B.” brakes ” Allez ” pedals, Maes bends, Brooks B17, Bluemel guards, and pump.

Finished in any colour flam, lustre or enamel; lined or lugs picked out; band to seat tube.

THE CYCLONE

Frame Set – – – £14 7 6

Complete cycle as above specification, including Tax £31 10 5

[A cartoon of a road time trial heads Holdsworth’s Cyclone page, with a boxed drawing of a head tube with its lugs and fork crown, the Cyclone frame set price and the price of the complete cycle including tax. The cartoon shows a rider cornering hard past a timekeeper and a woman pointing the way; a vertical drip stain runs from the drawing down to the first line of text, the top right corner is torn away and a brown stain runs along the bottom edge.]

— Page 9 —
TRACK PATH & ROAD.

THE MAN who likes to mix his ” 25’s ” with grass work and a dabble on the hard track will find this design an answer to his problems.

Three bikes combined in one !

The 73° parellel angles combined with round fork blades and exceptionally strong back, incorporating the W.F.H. heavy plate path ends and wrap-over seat stays, will meet all the stresses found when ” mixing it “.

This frame design with its specially cast crown and long two-inch path ends sacrifices nothing of its appearance to sturdyness.

Purely Path Frames, similar to those ridden by many of our leading amateurs and on which they have gained many successes at Home and Abroad, can be supplied to specification.

THE ZEPHYR

Frame Set – – – £15 15 0

Complete cycle to specification as ” Cyclone “, including Tax …. £32 12 8

[A cartoon of a track rider on a grass track, with a marquee, pennants and waving spectators behind, heads Holdsworth’s Zephyr page, with a boxed drawing of a head tube, head badge and fork crown and the Zephyr prices. The top left corner of the sheet is creased and chipped, and a brown stain runs along the bottom edge.]

— Page 10 —
IN LINE.

” IN LINE “—or out on your own—but any way up at the front. This model will keep you right up with any breakaways.

Built with many of the refinements of the famous “Tornado” there is no reason why an aspiring rider should not be able to afford a machine which will give him every advantage enjoyed by his more experienced competitors.

Basic design as the ” Tornado “, combined with a neat lug cut-out, gives this frame a workman-like and classy appearance.

Finished to your choice in flam, lustre or enamel. Imperial frame linings or lugs picked out. Gear and brake stops fitted but no lamp bracket unless asked for.

THE MONSOON

Frame Set – – – £12 12 0

Complete cycle with ” Hurricane ” specification, including Tax—
Three-speed …. £29 7 7 | Eight-speed …. £32 9 3

[A cartoon of a road race heads Holdsworth’s Monsoon page, a rider numbered 61 reaching for a feeding bag held out by a helper, with a boxed drawing of a head tube with cut-out lugs, a head badge and fork crown, and the Monsoon prices. A brown stain runs along the top edge and a crease crosses the bottom right corner without hiding any print.]

— Page 11 —
THE BEST

EVERYONE likes to see eyebrows raised and comments passed when they park their machine and such tributes to craftmanship are certain to be forthcoming for your ” Whirlwind “.

Built by men who take a pride in their work and who excel themselves when its a ” regardless of cost ” job. Lugs are hand-picked and finished with tender care into the intricate design shown here.

With the addition of first class Continental ” Stronglight ” fittings and genuine Agrati ends, the frame has a perfection unsurpassed in the trade.

In the finish, here again, no expense is spared. Chrome crown and drop outs, first class flam, lustre or enamel with contrasting band, either split or full six inch, or diamond on seat tube. Lug cut-outs are accentuated with hand linings. Frame lining and contrasting colour head if desired.

THE WHIRLWIND

Frame Set – – – £17 17 [hole]

[A cartoon of three onlookers admiring a lightweight bicycle propped against a wall heads Holdsworth’s Whirlwind page, with a boxed drawing of a head tube with ornate cut-out lugs, a head badge and fork crown, and the Whirlwind frame set price. The cartoon is signed “BOB. W” at the lower right; the bottom right corner of the sheet is torn away, taking the last figure of the price, and a small tear in the left margin and a brown stain along the top edge touch no print.]

— Page 12 —
LADIES

” THE LADIES ” is the toast of any club.

Having discarded Victorian ideas they have rapidly taken their true place in club life—racing, helping, touring. But, to efficiently undertake these activities, they must be properly equipped. Gone is the day of the Club-girl’s Open-frame ” Sports ” model. The modern club girl requires a diamond frame with similar equipment to that of the ” Boys “.

But such a frame must be specially designed for a club girl. A shorter top tube is indicated, whilst angles of 72° head and 73° seat tubes are required to give light but comfortable steering.

Ladies who are obliged to undertake a part of their riding in a skirt will find that a lateral model retains much of the rigidity of a diamond pattern with a sporting appearance.

You can have your frame finished in brilliant flam, gleaming lustre or pastel shade enamel. Either the frame or the lugs lined and a contrasting band on the seat tube.

THE LADIES CYCLONE

Frame Set – – – £14 7 6

Complete cycle to specification as “Cyclone”, including Tax …. £31 10 5

[A cartoon of a clubman with a tankard outside an inn greeting a club girl arriving on a diamond frame bicycle heads Holdsworth’s Ladies Cyclone page, with the frame set price and the price of the complete cycle including tax. The cartoon is signed “BOB WEBSTER” at the lower right; a brown stain runs along the top edge.]