Henri Gauthier October 1955 Advertisement — White-Star and Lionroue Saddles and Bags for the Motorcycle and the Cycle

— Page 1 —
HENRI GAUTHIER

MOTOBÉCANE – PEUGEOT
TERROT – STANDARD
Grosses Motos et
Scooters

Nos marques de renommée mondiale
WHITE-STAR
LIONRONE

TYPE CONFORT
Coussins mousse
avec ou sans poignée
Tous coloris

SAUVEGARDE

REflex (Bté)
Sacoches simili
ou cuir

PRÉVENTION TOTALE

LUmen (Bté)

n° 158 cyclomoteurs 48 cm³
n° 127 vélomoteurs 85 cm³
n° 129 » 100 cm³

SÉCURITÉ

SELLE G. 17
La selle
Champion du Monde

Qualité
Souplesse
Confort

LA MARQUE DE QUALITÉ

141, Cours EMILE ZOLA – LYON (Rhône)

Type SOUPLEX n° 30
Selle suspendue, réglable
dessus caoutchouc ou simili

[A full-page advertisement printed in red and black on a cream sheet, built on a vertical red bar at the left and a large red wedge that points toward the left across the middle. The firm’s name stands at the head in large red roman capitals beside the top of the bar. Six drawings are made in black line engraving and stipple: at the upper left a long motorcycle seat with a strap and ring, under it a squared foam cushion with a raised nose, in the red wedge a pair of panniers on a luggage rack with a round red reflector on each bag and a spoked wheel behind, below them a spring saddle seen from beneath with a round red reflector between two coil springs, at the lower left a leather saddle seen from the side with an oval maker’s plate that reads HENRI GAUTHIER and G17, and beneath it a large suspended saddle with a fan of leaf springs under a stippled top. The two slogans “SAUVEGARDE” and “SÉCURITÉ” are set in white brush lettering inside black bars at the right. Three words of the closing slogan are written in a loose black script across the lower middle, and the red line “LA MARQUE DE QUALITÉ” sits above a red bar at the foot that carries the Lyon address in black type. Small black captions in a light condensed face sit beside each drawing. An agency mark “SOSP” is set in a small capsule beside the lowest drawing at the left. The sheet shows a trimmed edge and a thin page margin all round, and no artist signature is visible.]