Henri Gauthier 1954 Advertisement — Henri Gauthier, Lionrone and White-Star Saddles Win the World Championships

— Page 1 —
Les Selles

FABRICATION FRANÇAISE
HENRI GAUTHIER
MARQUE G17 DÉPOSÉE

HENRI GAUTHIER
LIONRONE – WHITE-STAR

gagnent ….
LE CHAMPIONNAT DU MONDE
(CYCLO-CROSS)
LE CHAMPIONNAT DU MONDE
(VITESSE AMATEURS)
— LE TOUR D’ALGÉRIE —

La fameuse selle en….
Matière Plastique

[A ruled advertisement in black and white. “Les Selles” heads the panel in a bold rounded script. Below it a racing saddle is drawn in detailed line engraving with fine hatching, seen from the left side and slightly above, showing its dark top, the double wire rails, the seat clip with its nut and the coiled rear rail ends; an oval plate on the top is lettered “FABRICATION FRANÇAISE”, “HENRI GAUTHIER”, “MARQUE DÉPOSÉE” and “G17” in small capitals. The firm’s name “HENRI GAUTHIER” fills the width in very large condensed sans serif capitals, with “LIONRONE – WHITE-STAR” in the same face below. “gagnent ….” follows in bold script, then three victories in heavy slab capitals with the event types in small outlined capitals in parentheses. A short rule separates the closing line, “La fameuse selle en….” in bold script over “Matière Plastique” in a large light slab serif. No address and no signature appear. Faint text from the reverse of the leaf shows through at the lower left.]

[This advertisement shares page 100 of L’Officiel du cycle with advertisements for Wippermann and Sonnclair, each held here as its own record.]