Henri Gauthier November 1951 Advertisement — Lionrone and White-Star Saddles, and the Plastic Saddle

— Page 1 —
LES SELLES

HENRI GAUTHIER
LIONRONE – WHITE-STAR

équipent
Les meilleures marques

Nouveaux Brevets
La Selle en
Matière Plastique

[A ruled text-and-picture advertisement in a thin single-line frame. “LES SELLES” in shaded roman capitals stands at the head, above a fine line-engraved drawing of a saddle seen from above and to the side, with its rails, clip and seat-pin clamp drawn in detail and a small oval plate on the top bearing “HENRI GAUTHIER” and “G17”. The firm’s name and the two saddle names follow in very large heavy condensed sans-serif capitals. Below them “équipent” is in plain lowercase, “Les meilleures marques” in a bold brush script over a short rule, and the last lines in bold and plain sans-serif, ending with “Matière Plastique” in large lettering. No firm address, signature or agency mark is visible.]

[This advertisement shares page 22 of L’Officiel du cycle with an advertisement for Nervar, held here as its own record, and others for the Métalloplan cyclomoteur and the Cucciolo auxiliary engine.]