Guiller May 1953 Advertisement — The prettiest choice of bicycles, tandems, cyclomoteurs, motorcycles and vélomoteurs, with a photograph of a motorcycle

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Le plus joli choix de BICYCLETTES
TANDEMS
CYCLOMOTEURS
MOTOS ET
VÉLOMOTEURS
est fabriqué par
GUILLER FRÈRES

GUILLER Frères, FONTENAY-LE-COMTE (Vendée)

[A ruled advertisement panel in black on a buff ground, with no color. At the head, italic lines of lowercase text lead into a right-aligned stack of five lines of tall condensed capitals, widely letterspaced, listing the types of machine. Below, an italic line precedes the firm’s name in large heavy sans-serif capitals, with the word “FRÈRES” in smaller capitals underlined. A halftone photograph, in a thin rule, shows a motorcycle in profile pointing left: a telescopic fork, a round headlamp, a fuel tank, a flat saddle, a single-cylinder engine with finned barrel in the frame, a chromed exhaust pipe running to the rear, and wire-spoked wheels with deep fenders. The firm’s name and town stand in a line of plain capitals and lowercase beneath the photograph. No artist signature or agency mark is visible. The ruled edge of the neighboring column runs down the left side of the panel.]

[This advertisement shares page 24 of L’Officiel du cycle with advertisements for Chapuis Frères and Guiller.]