Guido-nyl 1951 Advertisement — The Guidophot Luminous Handlebar Plug

— Page 1 —
La nouveauté du Salon . . .
. . . Guido-nyl présente

GUIDOPHOT
le guidon lumineux

MOTO-
Cyclistes…
pour votre sécurité

adoptez le
FEU D’ENCOMBREMENT LUMINESCENT
POSE INSTANTANNÉE
BREVETE S.G.D.G
GUIDOPHOT
C’EST UNE PRODUCTION
Guido-nyl
LICENCE A. MORIQUAND
Une assurance vie pour 100F

pose instantanée
LE PEU
d’encombrement
pour VÉLO,
VÉLOMOTEUR,
MOTO,
LUMINESCENT

Guido-nyl
Tout le plastique
pour guidon,
poignées, rubans,
bouchon.

Ets MORVIL, av. Jules-Ravat – VOIRON (Isère)

SALON DU CYCLE – Porte de Versailles, Stand 200

[A ruled advertisement. The two-line headline runs across the top in bold italic serif, with the name “GUIDOPHOT” in tall condensed capitals below it at the left and, at the right, a line drawing of a handlebar end wrapped in tape with the Guidophot plug drawn separately beside it, an arrow showing it pushed into the bar end and rays of light around it. The lower left holds a black poster panel reproduced in the advertisement: “MOTO-Cyclistes…” in white brush script at the top above a curved handlebar with a glowing plug at each end, the words “pour votre sécurité” in a white rounded label, and below them a motorcyclist seen from behind, riding away down a dark road in the stippled beam of a headlamp drawn at the lower left; the Guidophot name and the “assurance vie pour 100F” line run in white across the foot of the panel, with the Guido-nyl script mark at the right. The panel is signed “R.JACQUET”, set vertically at its right edge, a little above the foot. The right column carries the selling points in condensed capitals and lower case, a rule and the Guido-nyl plastics lines. The firm’s address runs across the foot, with the Salon stand line below a rule. No agency mark.]

[This advertisement shares page 92 of L’Officiel du cycle with advertisements for CLEM and Bertin, each held here as its own record, and one for Serco Velolub lubricant.]