Guido-nyl November 1951 Advertisement — The Guidophot Luminous Handlebar Plug

— Page 1 —
Guido-nyl
CRISTAL
présente

GUIDOPHOT
le guidon lumineux
pose instantanée

FEU
D’ENCOMBREMENT
LUMINESCENT
pour
VÉLO
VÉLOMOTEUR
MOTO
Guido-nyl
•
Tout le plastique
pour GUIDON,
POIGNÉES,
RUBANS,
BOUCHONS

MOTO-
Cyclistes…

pour votre sécurité

adoptez le
FEU D’ENCOMBREMENT LUMINESCENT
POSE INSTANTANÉE
BREVETÉ S.G.D.G
GUIDOPHOT
C’EST UNE PRODUCTION
Guido-nyl
LICENCE A. MORIQUAND
Une assurance vie pour 100F

R. JACQUET

Ets MORVIL (A. MORIQUAND & Cie)
Avenue Jules-Ravat – VOIRON (Isère)

[A ruled advertisement in black and white, with a heavy frame line along the left, top right and foot. A script logotype “Guido-nyl” with a coil of tape at its left, the word “CRISTAL” on a ribbon beneath it and a small drawn cap at its right introduces “présente”. “GUIDOPHOT” stands in large condensed capitals at the left, and at the right a line drawing shows a handlebar grip end with a lamp fitting about to be pushed into it, rays of light radiating from the lamp. Below, a black panel in stipple and white line shows a motorcyclist seen from behind riding along a curving road, a pale beam of light spreading ahead, with a rear lamp drawn above his handlebars and a headlamp at the lower left; cream script reads “Moto-Cyclistes…” across the top and “adoptez le” and the product name across the foot. A column of condensed capitals at the right lists the uses and products. The firm’s name and address are in bold type at the foot. The signature “R. JACQUET” runs vertically up the right edge of the black panel.]

[This advertisement shares page 50 of L’Officiel du cycle with an advertisement for CLB, held here as its own record, and others for Neva sewing-machine tables and Unic sewing machines.]