Grand-Chavin-Lamy October 1954 Advertisement — Sports Goggles for Cycle and Motorcycle, Face Shields and Visors

— Page 1 —
FABRIQUE
DE LUNETTERIE
SPORTIVE

LUNETTES
pour
CYCLE & MOTO
MARQUES :
J3 ◆ SLALOM 45
MOTO-SIMPLEX
CADET-SIMPLEX

PARE-VISAGE
permettant de rouler
par tous les temps
MARQUES :
S.M Spécial-Moto
A.B Anti-buée

VISIÈRES
MASQUES
pour tous sports

H. GRAND-CHAVIN-LAMY
LES ROUSSES (Jura)
Dépôt à Paris : SATTIN & MAILLET, 16, Rue des Boulets Tél : DIDerot 38-65

PUB. S.O.S.P.

[A ruled advertisement in black and white, set within a double rule border. The headline “FABRIQUE DE LUNETTERIE SPORTIVE” stands across the top left in heavy shaded capitals, the small word “DE” slanted and set between the two larger lines, with a thick bar underlining it. Below it on the left, the goggle line is set in a mix of heavy capitals and light open lettering, with a round bullet beneath. At the upper right, a line engraving shows a pair of sports goggles lying at an angle, with a padded rim, a ribbed strap and a metal buckle. At the lower left, a second line engraving shows a tall cylindrical face shield with a leather brow band, a buckled strap and rivets, and a clear screen with a smaller helmet shape visible through it. On the right, the face shield and visor panels are set in heavy capitals with light lowercase lines and round bullets between them. The firm’s name stands in heavy capitals near the foot, followed by the town in bold capitals, with the Paris depot, street and telephone line in a single line of lighter type along the bottom edge. A small line reading “PUB. S.O.S.P.” runs vertically at the right margin. No artist signature is visible and no text from the reverse of the leaf shows through.]

[This advertisement shares page 196 of L’Officiel du cycle with an advertisement for Barral, held here as its own record, and one for Flertex brake and clutch linings.]