Gama 1953 Advertisement — Two quality articles: the E.M rotary warning bell and the Sleeping comfort saddle

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Sécurité

L’AVERTISSEUR
ROTATIF E•M
Bte S.G.D.G.
pour cycles et
cyclomoteurs

2 articles
de qualité !

Fabriqués par
La Société GAMA
à CUSSET (Allier)

Bté
S.G.D.G

SELLE
“SLEEPING”
Selle de grand confort
à dessus extra souple
et à suspension réglable

Confort

PUB. S.O.S.P.

[A ruled advertisement in black and white, framed by a heavy rule at the foot and right, with a broad dark band running diagonally from the lower left up to the upper right across the whole panel. White hand-lettered script on the band reads “2 articles de qualité !” at the lower left, then “Fabriqués par La Société GAMA à CUSSET (Allier)” climbing to the right, with the name “GAMA” in the largest heavy capitals. At the upper left a circle partly filled with a coarse dot screen holds a line drawing of a rotary warning device with a rounded knob, a cone-shaped body and a bell-like housing, clamped by a bracket to a fork blade beside a tire and fender. The script word “Sécurité” curves above the circle at the upper left. Above the band, “L’AVERTISSEUR ROTATIF E•M” is set in heavy black sans-serif capitals, with small patent capitals and two lines of hand-lettered lowercase below. At the lower right a halftone picture shows a dark, stippled saddle with a thick padded top and a clamp with a wing screw under the seat. “SELLE “SLEEPING”” is in heavy capitals beneath the band, with three lines of hand-lettered lowercase below it, and a small patent mark sits above the saddle. The script word “Confort” rises to the right of the saddle foot. The small letters “PUB. S.O.S.P.” run up the left edge beside the circle, the agency mark. No artist signature is visible.]

[This advertisement shares page 182 of L’Officiel du cycle with an advertisement for Linart-Styla, held here as its own record, and others for J. Burin des Roziers, Valère-Jacquenod, Gallet and S.O.S.P..]