Gama May 1953 Advertisement — Two quality articles: the E.M rotary horn for cycles and cyclomoteurs and the Sleeping comfort saddle with adjustable suspension

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Sécurité

L’AVERTISSEUR
ROTATIF E•M

Bté S.G.D.G.
pour cycles et
cyclomoteurs

2 articles
de qualité !

Fabriqués par
La Société GAMA
à CUSSET (Allier)

Btée
S.G.D.G

SELLE
“SLEEPING”

Selle de grand confort
à dessus extra souple
et à suspension réglable

Confort

PUB. S.O.S.P.

[A ruled landscape advertisement in black and white, with a thin outer frame. A broad dark band crosses the panel from the lower left to the upper right at a steep slant, and the words “2 articles de qualité !” and “Fabriqués par La Société GAMA à CUSSET (Allier)” are reversed out of it in white, the first in slanted script and the second in rounded capitals that climb along the band, with “GAMA” largest. In the upper left half, “Sécurité” is written in tall flowing script down the left edge, “L’AVERTISSEUR ROTATIF E•M” is set in heavy shaded capitals, and a patent notice and the words “pour cycles et cyclomoteurs” in slanted script sit beneath. A round vignette at the left, set against a dotted gray disc, shows a rotary horn in line engraving: a small knob with an engraved letter above a flared bell, clamped to a handlebar and a fork by a metal strap. In the lower right half, “SELLE “SLEEPING”” is set in heavy capitals with three lines of slanted script below it, and a saddle is drawn in shaded line engraving at the right, a thick padded top on an adjustable clamp with a winged nut, with a second patent notice above it and “Confort” written in tall script rising at the lower right. The firm GAMA is named in the band, and its town and department are given there. A small agency mark, “PUB. S.O.S.P.”, runs upward along the left edge. No artist signature is visible, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 78 of L’Officiel du cycle with advertisements for Barral, Vynex and MAD, each held here as its own record, and others for Fostier, Dissoplast, Actual-Sports, A. Verdier and des Carburateurs Del Lorto.]