Gallet November 1951 Advertisement — Adga, Kidur and Verybest Saddles, and Saddlebags

— Page 1 —
VELOCISTES
si vous désirez
SÉCURITÉ
et DURÉE
exigez de vos fournisseurs les selles
en cuir fort, tanné à l’écorce de chêne :

“ADGA” “KIDUR” “VERYBEST”
SELLES SOUPLES

SACOCHES tous modèles : Cuir, Cuirite, Toile
nouveau modèle : ALU-POLI

Ets GALLET, Châtillon-sur-Chalaronne (Ain)
PORTES DE VILLARS

[On the saddle’s oval badge:] GALLET — 28 S

[A ruled advertisement in black and white inside a single border. At the upper right a line engraving with fine hatching shows a leather saddle in side view, with rivets along its edge, a long rear spring and an oval badge reading “GALLET” over “28 S”. At the upper left the call to cyclists is set in heavy capitals and bold italic, stepping to the right line by line, above two lines of light sans serif text. The three saddle names stand across the middle in tall condensed capitals between quotation marks, with a spaced bold line beneath. A line in condensed capitals and two lines in bold sans serif list satchels, and the firm’s name in heavy condensed capitals at the lower left sits beside its town in bold type and a spaced capitals line. No artist signature or agency mark is seen.]

[This advertisement shares page 44 of L’Officiel du cycle with advertisements for André Bertin, Flector, Tendil, Marcel Guillen, Marvel and Clément Italie, each held here as its own record, and others for the Dupont motorized invalid carriage and Bonnefoy cream separators.]