Gallet April 1951 Advertisement — Adga, Kidur and Veribest Saddles and Saddlebags

— Page 1 —
VÉLOCISTES
si vous désirez
SÉCURITÉ
et DURÉE
exigez de vos fournisseurs les selles
en cuir fort, tanné à l’écorce de chêne :

“ADGA” “KIDUR” “VERIBEST”
SELLES SOUPLES

SACOCHES tous modèles : Cuir, Cuirite, Toile
nouveau modèle : ALU-POLI

Éts GALLET, Châtillon-sur-Chalaronne (Ain)
PORTES DE VILLARS

SELLE COURSE
[illisible]
GALLET
28 S

[A ruled advertisement in black and white, a wide panel with a thin black border. The headline VÉLOCISTES is set in heavy sans-serif capitals at the upper left, followed by short lines in italic and bold capitals stepping to the right. A leather racing saddle is drawn in halftone at the upper right, seen from the side, with an oval metal badge on its flank lettered “GALLET” and “28 S” and a smaller oval badge nearer the nose. Below, a sentence in light roman type leads to three saddle names in quotation marks in large condensed capitals, with “SELLES SOUPLES” in spaced bold capitals under them. A line about saddlebags follows, the word SACOCHES in large condensed capitals beside two lines of bold type. The firm’s name “Éts GALLET,” in large condensed capitals and the town line sit across the foot of the panel. No telephone line is printed. No artist signature or monogram is visible.]

[This advertisement shares page 25 of L’Officiel du cycle with an advertisement for MDL, held here as its own record, and one for Popula trailers.]