Fuji 1973 Catalog — The Newest, The Finest, S10-S, S10-SL and Track Racer TS

— Page 1 (front cover) —
FUJI CYCLES
Sole Importer:
Fuji America
a Division of
Toshoku America, Inc.
Room 520, 551 Fifth Ave.
New York, N.Y. 10017
Phone. 212-661-5421
[Front cover: a tall dark navy title panel down the left third carries “FUJI CYCLES” in orange condensed capitals stacked one letter above another from top to bottom. The rest of the cover is a painting of a pack of road racing cyclists seen from above and behind on a gray road, the riders in yellow, white, orange, light blue and purple jerseys with white caps and more riders in the distance at the top; the brushwork is loose with a visible canvas weave. The importer box sits at the foot of the title panel inside a thin white rule. No artist signature is visible on the painting. Light wear and creasing along the left edge of the sheet.]

— Page 2 —
ROAD RACER MODEL THE NEWEST
SPECIFICATION
FRAME: Hand-made. 22-1/2″ or 24″ for 27″ wheels, 74° x 74°, Road Racer.
Built of best quality double butted chrome molybdenum steel tubing.
Straight seat and chain stays and drop-out solid end brazed up.
With light alloy forged special seat pillar.
Front fork — Racing model built of butted chrome molybdenum steel tubing. White silver and C.P. finest finish.
GEAR & CRANKS: Racing model light alloy, 1/2″ x 3/32″ x 47 and 52 T. double chainwheels. With 6-3/4″ light alloy forged cotterless cranks.
WHEELS: Tyre & tubes — 27″ x 1-1/8″ Tubular racing tyre #75 with French pattern valves.
Rims — 27″ x 1-1/8″ Racing model light alloy tubing rims, 36 x 36 holes.
Spokes — B.W.G. No. 15/16 stainless steel made swaged spokes.
Hubs — Road Racing hub light alloy large flanged quick release hubs, 5/16″ x 3/8″ spindles.
Derailleur gear — Model “V-LUX”, Slanting pantograph type light alloy, 5-speed derailleur gear. With 1/2″ x 3/32″ x 14, 15, 16, 18 and 22 teeth boss type multiple freewheels.
HANDLEBAR: Racing model light alloy dropped deep curved, with cotton tape and plugs. With forged high tension light alloy racing stem.
BRAKES: Front & Rear center pull designed caliper, forged light alloy arms and pressed light alloy levers. With rubber covers for hooded levers.
CHAINS: 1/2″ x 3/32″, best roller.
PEDALS: Racing model, Rat trap type light alloy body 2-1/4″, and leather covered steel toe clips with toe straps.
SADDLE: Racing model suede feeling leather and moulded plastic double top, two wire base.
ACCESSORIES: Frame pump — Light alloy frame pump with clips, 18″
Bottle — Plastic bottle with cage.
Silver
[Photograph: a silver road racer shown from the right (drive) side against a gray studio backdrop. Red bar tape on dropped bars, white brake cables, center-pull brakes, tan rubber hoods on the brake levers, a black saddle, down-tube shift levers, a rear derailleur, a double chainring, large-flange quick-release hubs and tubular tires; the toe clips are tan. A white plastic water bottle with a red decal showing a cyclist rides in a cage on the seat tube. Decals: “FUJI RACER” on the down tube, “The Newest” in red script on the top tube, “ever onward” on the right chainstay and a red seat-tube panel lettered “FUJI” with multicolor bands; a badge on the head tube. No frame pump is fitted in the photograph. One color chip, labeled “Silver”.]

— Page 3 —
ROAD RACER MODEL THE FINEST
SPECIFICATION
FRAME: 21″, 23″ or 25″ for 27″ wheels, 73° x 73°, Road Racer.
Built of best quality double butted chrome molybdenum steel tubing. Brazed-up lugs and shell cut away. Straight seat and chain stays drop-out solid end brazed-up. With light alloy forged special seat pillar.
Front fork — Racing model built of butted chrome molybdenum steel tubing. Flamboyant and C.P. finest finish.
GEAR & CRANKS: Racing model light alloy, 1/2″ x 3/32″ x 44 and 52 T. double chainwheels.
With 6-3/4″ light alloy forged cotterless cranks.
WHEELS: Tyre & tubes — 27″ x 1-1/8″ Tubular racing tyre #100 with French pattern valves.
Rims — 27″ x 1-1/8″ Racing model light alloy tubing rims, 36 x 36 holes.
Spokes — B.W.G. No. 15/16 stainless steel made swaged spokes.
Hubs — Road Racing hubs light alloy large flanged quick release special hubs, 5/16″ x 3/8″ spindles.
Derailleur gear — Model “V” Slanting pantograph type light alloy, 5-speed derailleur gear. With 1/2″ x 3/32″ x 14, 16, 18, 21 and 24 teeth boss type multiple freewheels.
HANDLEBAR: Racing model light alloy dropped deep curved, with cotton tape and plugs. With forged high tension light alloy racing stems.
BRAKES: Front & Rear center pull designed caliper, forged light alloy arms and pressed light alloy levers. With rubber covers for hooded levers.
CHAINS: 1/2″ x 3/32″, best roller.
PEDALS: Racing model, Rat-trap type light alloy body 2-1/4″, and leather covered steel toe clips with toe straps.
SADDLE: Racing model leather and moulded plastic double top, two wire base.
ACCESSORIES: Frame pump — Light alloy frame pump with clips, 18″.
Rainbow Blue
White
[Photograph: a dark blue road racer shown from the right (drive) side against a gray studio backdrop, with chrome-plated sections on the lower seat tube, the middle of the down tube, the rear ends of the seat and chain stays and the lower fork legs. Light blue bar tape on dropped bars, white rubber hoods on the brake levers, white cables, center-pull brakes, a dark brown saddle, down-tube shift levers, a rear derailleur, a double chainring, quick-release hubs and tubular tires; the toe clips have yellow covers and white straps. Dark letters on the chrome down tube read “FUJI”; “The Finest” in gold script on the top tube; a badge on the head tube and narrow red and white bands at the tube ends. No pump or bottle is fitted in the photograph. Color chips labeled “Rainbow Blue” and “White”.]

— Page 4 —
ROAD RACER MODEL S10-S
SPECIFICATION
FRAME: 21″, 23″ or 25″ for 27″ wheels, 73° x 73°, Road Racer. Built of best quality high-tension steel tubing. Brazed-up lugs and shell cut away. Straight tapered seat and chain stays brazed-up.
Front fork — Racing model, built of high-tension steel tubing.
Flamboyant and C.P. finest finish.
GEAR & CRANKS: Racing model light alloy, 1/2″ x 3/32″ x 40 and 50 T. double chainwheels. With 6-3/4″ light alloy cotterless cranks.
WHEELS: Tyre & tubes — 27″ x 1-1/4″ W/O, Gum side wall black tyre and butyl tubes with American valves.
Rims — 27″ x 1-1/4″ W/O, steel rims C.P., 36 x 36 holes.
Spokes — B.W.G. No. 15 bright zinc plated.
Hubs — Light alloy large flanged quick release hubs, 5/16″ x 3/8″ spindles.
Derailleur gear — Model “GT” Slanting pantograph type steel made, 5-speed derailleur gear. With 1/2″ x 3/32″ x 14, 17, 20, 24 and 28 teeth multiple freewheels.
HANDLEBAR: Racing model light alloy dropped deep curved, with cotton bar tape and plugs. With forged high tension light alloy stem.
BRAKES: Front & Rear center pull designed caliper, forged light alloy arms and pressed light alloy levers. With safety levers.
CHAINS: 1/2″ x 3/32″, best roller.
PEDALS: Rat-trap type steel made, 4″ with amber reflectors.
SADDLE: Racing model, hide top two wire base.
ACCESSORIES: Spoke protector — 7-1/2″ dia. C.P.
Frame pump — Light alloy frame pump with connection, 18″.
White
Red
Blue
Yellow
Green
[Photograph: a yellow road racer shown from the right (drive) side against a gray studio backdrop, with chrome-plated lower fork legs and chrome rear ends on the seat and chain stays. Yellow bar tape on dropped bars, white cables, center-pull brakes with safety levers, a black leather saddle, down-tube shift levers with white tips, a multiple freewheel behind a spoke protector, a rear derailleur, a double chainring on cotterless cranks, chrome rims with gumwall tires and rat-trap pedals with amber reflectors and no toe clips. White “FUJI” lettering runs down the seat tube below a checkered-flag decal and multicolor bands; a script decal on the down tube appears to read “Special Road Racer”; a badge on the head tube. No frame pump is fitted in the photograph. Color chips labeled “White”, “Red”, “Blue”, “Yellow” and “Green”.]

— Page 5 —
ROAD RACER MODEL S10-SL
SPECIFICATION
FRAME: 19″ or 21″ for 27″ wheels, 73° x 73°, Road Racer.
Built of best quality high-tension steel tubing. Brazed-up lugs and shell cut away. Straight tapered seat and chain stays brazed-up.
Front fork — Racing model, built of high-tension steel tubing.
Flamboyant and C.P. finest finish.
GEAR & CRANKS: Racing model light alloy, 1/2″ x 3/32″ x 40 and 50 T. double chainwheels. With 6-3/4″ light alloy cotterless cranks.
WHEELS: Tyre & tubes — 27″ x 1-1/4″ W/O, Gum side wall black type and butyl tubes with American valves.
Rims — 27″ x 1-1/4″ W/O, steel rims C.P. 36 x 36 holes.
Spokes — B.W.G. No. 15 bright zinc plated.
Hubs — Light alloy large flanged quick release hubs, 5/16″ x 3/8″ spindles.
Derailleur gear — Model “GT” Slanting pantograph type steel made, 5-speed derailleur gear. With 1/2″ x 3/32″ x 14, 17, 20, 24 and 28 teeth multiple freewheels.
HANDLEBAR: Racing model light alloy dropped deep curved, with cotton bar tape and plugs. With forged high tension light alloy stem.
BRAKES: Front & Rear center pull designed caliper, forged light alloy arms and pressed light alloy levers. With safety levers.
CHAINS; 1/2″ x 3/32″, best roller.
PEDALS: Rat-trap type steel made, 4″ with amber reflectors.
SADDLE: Imitation leather top, with cushion sponge, single wire base C.P..
ACCESSORIES: Spoke protector — 7-1/2″ dia. C.P..
Frame pump — Light alloy frame pump with connection, 18″.
White
[Photograph: A white step-through (mixte-type) road bicycle shown in right-front three-quarter view against a gray studio backdrop, with twin lateral tubes running from the head tube past the seat tube to the rear dropouts. Visible are a light blue saddle, light blue tape on dropped handlebars, two black-tipped shift levers on the stem, center-pull brakes with safety levers, a silver frame pump along the down tube, white fork blades with chrome-plated lower ends, a double chainwheel, a rear derailleur with a multiple-sprocket freewheel and a spoke protector disc, rat-trap pedals with amber reflectors and chrome rims with tan gum-wall tires. Decals: an outlined vertical “FUJI” on the seat tube between multicolor bands, a checkered decal low on the seat tube, a script decal on the down tube that appears to read “Special Road Racer” and a red and white head badge. One color chip, an outlined white rectangle labeled “White”.]

— Page 6 —
TRACK RACER MODEL TS
SPECIFICATION
FRAME: 21″ for 27″ wheels, 74° x 74°, Track Racer. Built of double butted high-tension steel tubing. Brazed-up lugs and shell cut away. Straight seat and chain stays brazed-up.
With light alloy forged special seat pillar.
Front fork — Racing model, butted chrome molybdenum steel tubing, Solid end C.P. .
WHEELS: Tyre & tubes — 27″ x 1-1/8″ Tubular racing tyre #75 with French pattern valves. Rims — 27″ x 1-1/8″ Tublar racing model light alloy tubing rims, 36 x 36 holes.
Spokes — B.W.G. No.15/16 stainless steel made swaged spokes. Hubs — Track racing hubs light alloy large flanged hubs, 5/16″ x 3/8″ spindles.
Sprockets — 1/2″ x 1/8″ x 15 T.
GEAR & CRANKS: Racing model light alloy, 1/2″ x 1/8″ x 49 teeth chainwheels, with 6-1/2″ light alloy cotterless cranks.
HANDLEBARS: Track racing model handlebar bend, 14-1/2″ wide, 6-3/4″,drop 4-1/4″ reach. And racing model forged high tension light alloy stem, 2-3/4″ reach with cotton tape and plugs.
CHAINS: 1/2″ x 1/8″, best roller.
PEDALS: Racing model, rat-trap steel made, 2-5/8″ with steel toe clip and straps.
SADDLE: Racing model moulded plastic top, two wire base.
Pearl Yellow
[Photograph: A yellow track bicycle shown in right-front three-quarter view against a gray studio backdrop. The seat tube and down tube carry white panels edged with green and black bands; the down tube panel is lettered “FUJI CYCLE” and the seat tube panel shows a small badge decal, red lettering of which only “FU” is legible and a large red letter “T”. Visible are a black saddle with small gold lettering (not legible), an alloy seat pillar, chrome track handlebars taped black on the drops, no brakes, a single chainwheel on cranks with red dust caps, a single rear sprocket, rat-trap pedals with toe clips and straps, large-flange hubs and silver rims with black tubular tires. One color chip, a yellow rectangle labeled “Pearl Yellow”.]

— Page 7 —
SPECIFICATIONS FOR “FUJI”
MODEL: THE NEWEST; THE FINEST; S10-S; S10-SL
Frame Sizes (in.): The Newest — 22-1/2, 24; The Finest — 21, 23, 25; S10-S — 21, 23, 25; S10-SL — 19, 21
Frame: The Newest — Hand-made expertly processed by low temperatured brazing. Double butted chrome molybdenum steel tubing. Front fork chrome molybdenum butted fork with Sun Tour end.; The Finest — Semi-hand made expertly processed by low temperatured brazing. Double butted chrome molybdenum steel tubing. Front fork chrome molybdenum butted fork.; S10-S and S10-SL — High tension steel tubing.
Handlebars: The Newest and The Finest — Nitto Universiade B105, Professional Racing Type Light Alloy with Cotton bar tape.; S10-S and S10-SL — Nitto Olympiade B115, Professional Racing Type Light Alloy with Cotton bar tape.
Stem: The Newest — Nitto Pearl 90mm Light Alloy forged; The Finest — Nitto Dynamic 90mm Light Alloy forged; S10-S and S10-SL — Nitto Hi-Crown 90mm Light Alloy forged.
Brakes: The Newest — Gran-Compe center pull, Light Alloy forged; The Finest — Dia-Compe center pull, Light Alloy forged; S10-S and S10-SL — Dia-Compe center pull, Light Alloy forged with safety levers
Gear & Cranks: The Newest — Sugino Mighty Competition Custom 47/52 Light Alloy forged. With 6-3/4″ cotterless cranks.; The Finest — Sugino Mighty Competition 44/52 Light Alloy forged. With 6-3/4″cotterless cranks.; S10-S and S10-SL — Sugino Maxy 40/50 Light Alloy forged. With 6-3/4″ cotterless cranks.
Rear Cog: The Newest — Sun Tour special Light Alloy 14/22; The Finest — Sun Tour 14/24; S10-S and S10-SL — Sun Tour 14/28
Pedals: The Newest — Mikashima Unique Road No. 2K, Light Alloy; The Finest — Mikashima Unique Road No. 1, Light Alloy body; S10-S and S10-SL — Mikashima No. 11 with amber reflectors
Rims: The Newest and The Finest — Ukai Light Alloy Tubing Rims with Plastic core inserted; S10-S and S10-SL — Ukai 27″x1-1/4″ Hi-Pressure
Hubs: The Newest and The Finest — Sanshin Large flange light alloy forged with quick release, special quality; S10-S and S10-SL — Sanshin Large flange light alloy forged with quick release
Spokes: The Newest and The Finest — No. 15/16 swaged stainless steel; S10-S and S10-SL — No. 15 steel
Tyres: The Newest — Fuji Tubular #75; The Finest — Fuji Tubular #100; S10-S and S10-SL — 27″x1-1/4″ Gum side wall
Saddle: The Newest — Fuji Seamless King; The Finest — Fuji Seamless Super; S10-S — Fujita B-17; S10-SL — Fujita PKN-17
Seat Pillar: The Newest and The Finest — Hupelrider, Light Alloy forged; S10-S and S10-SL — Chrome
Derailleur: The Newest — Sun Tour V-LUX, Light Alloy; The Finest — Sun Tour V, Light Alloy; S10-S and S10-SL — Sun Tour GT
Front Derailleur: The Newest — Sun Tour Compe SL, Light Alloy; The Finest — Sun Tour Compe V, Light Alloy; S10-S and S10-SL — Sun Tour Spirt
Derailleur control lever: The Newest — Sun Tour PDL-M, special Power shifter; The Finest — Sun Tour PDL-S, Power shifter; S10-S — Sun Tour DLW; S10-SL — Sun Tour PUB-10, Power shifter
Color: The Newest — Silver; The Finest — White/Rainbow blue; S10-S — White/Red/Blue/Yellow/Green; S10-SL — White
Weight approx. (lbs.): The Newest — 23; The Finest — 22-1/2; S10-S — 29; S10-SL — 30-1/2
Extras: The Newest — Leather covered Toe clips and Straps, Pump, Water bottle; The Finest — Leather covered Toe clips and Straps, Pump; S10-S and S10-SL — Pump, Spoke protector
Regional Distributors:
NORTHWEST BICYCLE SUPPLY COMPANY 473 Harding Street, N.E. Minneapolis, Minnesota 55440 Telephone: 612/331-6534
INTERWHEEL 2660 28th Street, S.E. Grand Rapids, Michigan 49508 Telephone: 616/949-7788
LIFE CYCLE COMPANY 1005 Massachusetts Avenue Cambridge, Massachusetts 02138 Telephone: 617/354-8595
BIKE RACK, INC. 550 Old Country Road Hicksville, New York 11801 Telephone: 516/938-7878
GULF CYCLE SALES, INC. 2900 Chartres Street, corner Press New Orleans, Louisiana 70117 Telephone: 504/945-2129
FUJI CYCLE CENTER of New Jersey 215 Route 17, Rochelle Park, New Jersey 07662 Telephone: 201/843-6409
[Table page: A five-column table under a centered title, printed on a pale blue-gray ground: a row-label column headed MODEL and one column each for THE NEWEST, THE FINEST, S10-S and S10-SL. A heavy rule runs under the header row and thin horizontal rules separate and close the 20 rows; there are no vertical rules. An entry shared by two models is set once, centered across or running across both columns. The track model TS has no column. Below the table, the heading “Regional Distributors:” and six distributor addresses with the firm names in bold capitals, arranged in three columns of two.]

— Page 8 (back cover) —
In Japan, a country reknowed for its beautiful cherry blossoms and its serene Mount Fuji, “FUJI BICYCLE” is the foremost representative bicycle of Japan, “FUJI” brand bicycle has been established since 1899 and for the past 70 years. This long history and tradition formulated for itself as the most formidable top manufacturer of bicycles, especially for the racing cycles. Our planning department is fully striving to be its leader in the field and undertaking research and study to maintain this position with the good advice of our Dr. Sugihara as our Technical Advisor and Cycling Instructor. All racers specified on this leaflet has been fully designed and produced in every detail by the good advice and information of Dr. Sugihara. Especially THE NEWEST OF FUJI has received the doctors special attention in all respects utilizing all the knowledge and theory derived from his experiences and we can truly boast to be the product of highest quality unsuperbed in this cycling world.
Brief background history of Dr. Sugihara.
Graduated Rikkyo University in 1951. Performance as competitor: 1st Asian Games in New Delhi, Japanese & American Match in Tokyo. Performance as Team leader/Coach: The 3rd Asian Games in Tokyo, Asian Championship in Seoul, The 5th Asian Games in Bangkok, World Championship in Frankfurt, San-Sabastian, Zurich, Milano, Amsterdam, Montevideo, Leicester and Brussel, Olympic Games in Tokyo, Mexico and Munich.
NICHIBEI FUJI CYCLE COMPANY, LTD.
Tokyo, Japan
Printed in Japan
[Back cover: a black ink brush drawing of a racing cyclist crouched low over a road bicycle, riding to the left, set on a light gray panel with a white border against a dark navy page. Signed lower right in pen; the signature is legible as “Hajime Kat”. Below the text at left, the Fuji emblem: a black Mount Fuji silhouette with white snow-capped peaks over a red disk, lettered “FUJI” in white. A faint yellowish stain sits inside the front wheel of the drawing and the right edge of the sheet shows small creases.]