E.F.D. 1951 Advertisement — Double-Covered Sandows with a Safety Snap Hook

— Page 1 —
SANDOWS
EFD
POUR CYCLES . MOTOS . AUTOS

50 ANNÉES
D’EXPÉRIENCE

FABRICATION
SUPÉRIEURE

DOUBLE COUVERTURE

FERMETURE
DE SÉCURITÉ
PAR MOUSQUETON

TRESSE
EXTÉRIEURE
EN NUANCES
DIVERSES

LAISSANT OUVER-
TURE DU CROCHET
ENTIÈREMENT
LIBRE

CAOUTCHOUC
MULTIBRINS

TRESSE
INTÉRIEURE

Ets F. DURAND. 15. Cours de la Liberté LYON . M. 50-79

[A full-page-width ruled advertisement printed in green and black, a tall panel framed by a thick braided elastic cord drawn as a green band with black edges and short hatch marks, which loops down the left side, crosses itself in a figure-eight shape across the lower half and returns up the right side. At the top a black-edged shield in green and cream is set into the cord, with “SANDOWS” across the head, the letters “EFD” in slanted black capitals on a cream center and “POUR CYCLES . MOTOS . AUTOS” curved round the green border. Two short captions in green capitals stand either side of the shield. A green rounded bar carries the title “DOUBLE COUVERTURE” in cream capitals. At the right the cord ends in a spring-gated snap hook drawn in black outline with a green detail, and at the lower left the cord is cut away to show a black cross-hatched inner braid and a bundle of fine rubber strands. Green slanted captions with arrows name the parts. A green rounded bar at the foot carries the firm name, address and telephone line in cream lettering. No artist signature or monogram is visible.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with advertisements for the Electrospray paint brush and the magazine’s own notice of its Moto-Cyclocatalogue.]