E.F.D. June 1951 Advertisement — Sandows EFD cords for cycles, motorcycles and cars, fifty years of experience, with a double covering and a safety snap hook

— Page 1 —
SANDOWS
EFD
POUR CYCLES · MOTOS · AUTOS

50 ANNÉES
D’EXPÉRIENCE

FABRICATION
SUPÉRIEURE

DOUBLE COUVERTURE

FERMETURE
DE SÉCURITÉ
PAR MOUSQUETON

LAISSANT OUVER-
TURE DU CROCHET
ENTIÈREMENT
LIBRE

TRESSE
EXTÉRIEURE
EN NUANCES
DIVERSES

CAOUTCHOUC
MULTIBRINS

TRESSE
INTÉRIEURE

Ets F. DURAND. 15. Cours de la Liberté LYON. M·50·79

[A full-width advertisement printed in two colors, green and black on a pale ground, with no outer ruled frame. A thick braided cord drawn in green with black and white dashes forms a large looping outline: it runs across the top, down both sides and back along a long diagonal that crosses itself, ending in a closed loop at the foot. At the top center a shield with a black outline and green field carries “SANDOWS” across its head in black capitals, “POUR CYCLES · MOTOS · AUTOS” curving around its edge, and a white inner panel holding a large slanted black monogram “EFD”. To the left and right of the shield stand two short green captions in capitals. Below it a green rounded bar holds “DOUBLE COUVERTURE” in white heavy capitals. At the right a line drawing in black outline shows a spring hook with a snap gate, with a green arrow pointing at its closed catch and a second arrow pointing at the open gap, each with a slanted green caption. At the lower left a cutaway of the cord drawn in black crosshatch and stipple shows a bundle of fine rubber strands inside a woven sheath, with three green arrows and slanted captions naming the parts. The firm’s name and address stand in white capitals on a green rounded bar inside the closed loop at the foot. No artist signature is visible. A black rule from a neighboring item runs down the right edge of the crop.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with an advertisement for Bauriat, held here as its own record, and one for S.O.S.P..]